浅析茶文化思维在体育商业化营销策略中的创新研究

发布时间：2018-04-29 00:30

  本文选题：茶文化思维 + 体育商业化　； 参考：《福建茶叶》2017年10期

【摘要】：体育产业在向商业化进军过程中,需要采取一定的营销策略来加以辅助。运用茶文化的思维对体育商业化的营销策略进行创新,对于分析和实施营销手段,提升体育商业化价值具有重要的研究意义。文章对体育商业化中的营销策略进行创新性研究,提出体育商业化的发展和未来趋势,归纳营销策略和营销创新手段。总结了茶文化思维融入到体育商业化营销策略中的可行性。最后,提出茶文化思维在体育商业化营销策略中的具体方案。
[Abstract]:Sports industry in the process of commercialization, need to take certain marketing strategies to assist. The use of tea culture to innovate the marketing strategy of sports commercialization is of great significance for the analysis and implementation of marketing means and the promotion of the value of sports commercialization. This paper makes an innovative research on the marketing strategy of sports commercialization, puts forward the development and future trend of sports commercialization, and sums up the marketing strategy and marketing innovation means. This paper summarizes the feasibility of tea culture thinking in sports commercialized marketing strategy. Finally, the paper puts forward the concrete scheme of tea culture thinking in the marketing strategy of sports commercialization.
【作者单位】： 四川西南航空职业学院;
【分类号】：G80-05;TS971
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本文编号：1817591