圣博玛生物材料有限公司国外代理商管理研究

发布时间：2018-04-28 21:22

  本文选题：国外代理商甄选 + 代理商评价　； 参考：《吉林大学》2015年硕士论文

【摘要】：随着中国经济的不断发展，作为国家经济的支柱型的国有经济的增速正在逐步放缓，为了促进经济的稳步增长，中小型企业在国民经济的增长中的地位越来越凸显，为了进一步发展对外经济，中小型企业尽快的走出中国市场，面向国际市场，这就对我们的产品还有我们的营销技能提出了进一步的要求，本文主要是面对市场的变化，通过市场营销，促进国外市场的占有率的提高，在国外市场建立自己的品牌，对国外代理商的选择以及代理商的评估方案的确立，通过SWOT,马斯洛需求分析，管理学原理，市场营销，代理商选择等方法确定代理商的管理，激励，评估的具体操作方法，，本文突出重点在于把定性的管理方法定量化，让一般的中小型企业在进行代理商的选择，代理商的管理方面用科学的数据进行管理，进而应用科学的管理方法进行判断，分析，决策。 通过对国外代理商的管理方法的研究发现，积极的供应商和代理商的销售政策，有利于提高产品在国外市场的市场占有率，并且他通过代理商的甄选和评价环节，有利于企业在众多的代理商中选择最好的代理商，为企业国外市场的开拓提供良好的基础，并且也为产品在国外市场的品牌的培养奠定坚实的基础。
[Abstract]:With the continuous development of China's economy, the growth rate of the state-owned economy, which is the pillar of the national economy, is gradually slowing down. In order to promote the steady growth of the economy, the status of small and medium-sized enterprises in the growth of the national economy is becoming more and more prominent. In order to further develop the foreign economy, small and medium-sized enterprises will go out of the Chinese market and face the international market as soon as possible. This puts forward further requirements for our products and our marketing skills. This article is mainly about the changes in the market. Through marketing to promote the increase of foreign market share, to establish their own brand in foreign markets, the choice of foreign agents and the establishment of agency evaluation program, through SWOT, Maslow demand analysis, management principles, Marketing, agent selection, and other methods to determine the agent's management, incentive, evaluation of the specific operational methods, this paper highlights the focus of the qualitative management method quantification, so that the general small and medium-sized enterprises in the selection of agents, In the management of agents, scientific data are used to manage, and then scientific management methods are applied to judge, analyze and make decisions. Through the study of the management methods of foreign agents, it is found that the active sales policies of suppliers and agents are conducive to increasing the market share of products in foreign markets, and through the selection and evaluation of agents, It is advantageous for enterprises to select the best agents among many agents, to provide a good foundation for the development of foreign markets, and also to lay a solid foundation for the cultivation of brands in foreign markets.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72


本文编号：1816939