南京乡村旅游景区游客网络关注与景区引力耦合协调度

发布时间：2018-05-01 19:18

本文选题：乡村旅游景区 + 游客　；参考：《经济地理》2017年11期

【摘要】：以南京市74个主要乡村旅游景区(点)为研究对象,以去哪儿网、携程网、大众点评网的游客网络关注数据为样本,运用网络数据挖掘技术,构建游客网络关注度测算模型,结合耦合协调度以及核密度测量方法,测出乡村旅游景区(点)游客网络关注度及其与景区引力耦合协调度特征。研究发现,南京乡村旅游景区游客网络关注度呈现长尾特征和首位度特征;游客网络关注与景区引力耦合协调度特征呈现四种状态,传统山水型高等级乡村旅游景区点呈现极度、高度耦合协调度特征,现代农业园、农家乐专业村呈现中度、低度耦合协调度特征;耦合协调性在空间上呈现等级性、集聚性、洼地性特征。
[Abstract]:Taking 74 main rural tourist attractions (points) in Nanjing as the research object, taking the tourists' attention data of the net, Ctrip and Dianping as samples, using the technology of network data mining, the model of calculating the degree of tourists' attention on the network is constructed. Combined with the coupling coordination degree and the nuclear density measurement method, the characteristics of the network attention of rural scenic spots and their coupling with gravity are obtained. The study found that the tourists' network attention of Nanjing rural tourism area presents the characteristics of long tail and first degree, and the characteristics of coupling coordination of tourist network concern and attraction show four states. The traditional landscape type high grade rural tourist spots show extreme, highly coupled degree of coordination characteristics, modern agricultural gardens, Nongjiale specialized villages show moderate, low degree of coupling coordination characteristics; coupling coordination in the space of hierarchical, agglomeration, The characteristic of depression.
【作者单位】：江苏经贸职业技术学院旅游外语学院;南京师范大学地理科学学院;
【基金】：教育部人文社会科学研究规划基金项目(16YJAZH025) 国家自然科学基金面上项目(41571139) 江苏省江苏高校哲学社会科学研究一般项目(2015SJB288) 江苏高校“青蓝工程”中青年学术带头人项目江苏经贸职业技术学院科技创新团队项目~~
【分类号】：F327;F592.7

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