基于移动设备的电力营销服务系统的设计与实现

发布时间：2018-05-01 19:38

本文选题：电力营销 + 移动作业　；参考：《天津大学》2015年硕士论文

【摘要】：随着移动互联网不断蓬勃发展,智能手机用户基数大幅增长,基于智能手机的多样化应用逐渐延伸到人们生活当中,其智能化、互动化及便捷应用等特性为人民生活带来了极大的便利,逐渐改变了人民群众对于传统互联网应用的依赖,从而使智能手机终端成为人民群众生活中不可缺少的一部分。在此大背景下,电力公司提出建设电力营销服务系统,充分利用移动互联网为用户提供个性化、自助式、多样化、便捷化的服务,为现场作业人员提供移动作业平台,打造“移动营销服务新模式”。实现电力营销的移动作业和监控,可以进一步优化电力营销业务流程、缩短管理链条,强化业务衔接、推进业务整合;通过移动客户服务,让作业更加同质化、让服务更加个性化,加快客户响应速度;通过融合通讯能力,进一步加强企业内部各层级之间、部门之间和企业与客户之间的顺畅沟通和快捷互动。本文从软件工程设计思想角度出发,分析了电力营销移动服务业务需求,全面考虑系统开发技术、数据安全等因素,结合电力营销移动服务系统可靠性、易用性方面的要求,设计一个基于成熟数据库架构、满足电力营销移动服务应用需求,具有广泛适用性的系统整体解决方案:(1)重点分析传统营销业务与新业务的业务需求,建立具有行业普遍适用的电力营销移动服务业务模型。(2)构建行业内具有先进性的移动作业平台,建立内外网交互标准化接口规范,开发一套安全稳定,广泛适用于移动设备的应用程序。本文在参考了大量国内外技术书籍和行业文献的基础上,结合电力营销移动服务实际需求与国家最新电力发展政策定位而进行的,设计开发一套专注于提升客户服务质量的移动作业平台。
[Abstract]:With the rapid development of the mobile Internet, the number of smartphone users has increased dramatically. The diversity of applications based on smart phones has gradually extended to people's lives. The characteristics of interactive and convenient application have brought great convenience to people's life, and gradually changed the people's dependence on traditional Internet applications, thus making the smartphone terminal become an indispensable part of people's life. Under this background, the electric power company proposes to construct the electric power marketing service system, make full use of the mobile Internet to provide personalized, self-service, diversified and convenient service for the users, and provide the mobile operation platform for the field operators. Create a "new model of mobile marketing services." The realization of mobile operation and monitoring of electric power marketing can further optimize the business process of power marketing, shorten the management chain, strengthen business convergence, promote business integration, and make the operation more homogeneous through mobile customer service. Make the service more personalized, accelerate customer response speed; through the integration of communication capabilities, further strengthen the internal levels of enterprises, departments and between enterprises and customers between the smooth communication and quick interaction. From the point of view of software engineering design, this paper analyzes the demand of power marketing mobile service business, considering the system development technology, data security and other factors, combined with the power marketing mobile service system reliability, ease of use requirements. To design a comprehensive system solution based on mature database architecture to meet the application requirements of power marketing mobile services, and to analyze the business requirements of traditional marketing business and new business. Establishing the mobile service model of electric power marketing, which is widely applicable in the industry. (2) constructing the advanced mobile operation platform in the industry, setting up the standard interface specification for the interaction between the inside and outside networks, developing a set of security and stability, Widely used in mobile applications. Based on the reference of a large number of domestic and foreign technical books and industry literature, this paper combines the actual demand of mobile power marketing services and the orientation of the latest national power development policy. Design and develop a mobile platform focused on improving customer service quality.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

【相似文献】