音乐选秀类电视节目的创作设计与传播研究

发布时间：2018-05-01 21:54

本文选题：音乐选秀 + 形态设计　；参考：《曲阜师范大学》2015年硕士论文

【摘要】：音乐选秀类电视节目作为真人秀节目的一类,具有真人秀节目的纪实性、原生态等共性特征,也具有自己独特的选秀性。音乐选秀电视节目作为21世纪新出现的节目形态,引起了全世界观众的共同关注,显示出了强大的生命力和良好的发展前景。自2004年《超级女声》在湖南卫视开播后,音乐选秀节目经过接近十年的实践探索,在曲折中前进着,涌现出了大量高收视率的节目,如《我型我秀》《我是歌手》《中国好声音》《中国好歌曲》等,现已成为我国数量最多的真人秀类节目。我国真人秀类电视节目在呈现出一片繁荣景象的同时也暴露出了一些问题。目前真人秀类电视节目缺乏比较系统的理论指导,呈现出一定的盲目性。本文从音乐选秀电视节目的创作设计和传播角度出发,用相关的传播学和叙事学理论,结合案例分析法、叙事分析法、例证法等研究方法,大致从以下五个方面进行了研究。首先是对音乐选秀类电视节目进行了总的概述,在这部分对音乐选秀节目进行了大致的界定,总结现在音乐选秀节目的发展现状以及发展趋势。其次是对音乐选秀类电视节目的形态设计进行分析,分别从节目的主题、参与节目的人物和节目的规则三个方面对音乐选秀类节目的形态进行了研究。第三部分是音乐选秀类电视节目的叙事策略,运用叙事学相关理论并结合相关的案例,对音乐选秀类节目的叙事主体、叙事框架、叙事模式和叙事强化四个方面做了详细的分析。第四部分是音乐选秀节目的传播策略,运用传播学相关知识对选秀类节目的传播视角、传播理念、传播渠道和营销模式加以阐述,分析音乐选秀节目在传播策略上的成功之道。最后是对目前音乐选秀节目存在的问题进行分析,并针对出现的问题提出发展的建议,以期能为音乐选秀类节目质量的提升提供一定的借鉴。
[Abstract]:As a kind of reality TV programs, music TV shows have the common features of reality shows, original ecology and so on, and also have their own unique talent. As a new program form in the 21st century, music talent TV shows great vitality and good development prospect. Since "Super Girl" was broadcast on Hunan Satellite TV in 2004, after nearly ten years of practice and exploration, the music draft program has been advancing through twists and turns, and a large number of programs with high ratings have emerged. For example, "I am the singer", "the Chinese sound", "the Chinese good song" and so on, has now become the largest number of reality shows in our country. Reality TV shows in our country present a prosperous scene at the same time also exposed some problems. At present, reality TV programs lack systematic theoretical guidance, showing a certain degree of blindness. From the point of view of the design and dissemination of music talent TV programs, this paper studies the following five aspects by using the relevant theories of communication and narratology, combined with the methods of case analysis, narrative analysis and exemplification. The first part is a general overview of the music talent TV programs, in this part of the music talent shows are roughly defined, summed up the current development of music talent shows and development trends. Secondly, it analyzes the form design of the music draft TV program, and studies the form of the music talent show from the following three aspects: the theme of the program, the characters involved in the program and the rules of the program. The third part is the narrative strategy of the music draft TV program, using the narratology related theory and the related cases, the narrative subject and the narrative frame of the music talent show. Four aspects of narrative mode and narrative strengthening are analyzed in detail. The fourth part is the communication strategy of the music talent show, using the related knowledge of communication to explain the communication angle, the communication idea, the communication channel and the marketing mode of the talent show, and analyze the successful way of the music talent show in the communication strategy. Finally, this paper analyzes the problems existing in the current music talent shows, and puts forward some suggestions for the development of the problems, in order to provide some reference for the improvement of the quality of the music talent shows.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222

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