坛山街道大棚蔬菜互联网营销模式研究

发布时间：2018-05-02 20:39

本文选题：大棚蔬菜 + 互联网　；参考：《青岛大学》2017年硕士论文

【摘要】：随着互联网经济的快速发展,我国农业经济发展也进入了新的阶段,这就要求农产品的产销要及时引入市场营销思路和技术,适应市场经济的发展变化。近年来,互联网营销覆盖范围慢慢地由二产工业产品向一产农产品扩展,配套环境、信息基础设施建设及政策法规也逐步发展完善,着实为农产品开展互联网营销创造了良好的外部环境。大棚蔬菜产业有着良好的经济和社会效益,以坛山大棚蔬菜互联网营销作为研究对象,具有一定的代表性,对于拓宽我国东部地区大棚蔬菜营销渠道、提高经济收益有重要的借鉴意义。本文以实地调查的方法,以互联网营销理论、坛山街道政策环境和现有互联网条件为基础进行实证分析,找出其互联网营销模式不足之处,设计出适合当地大棚蔬菜互联网营销的新模式,为提高大棚蔬菜经济效益奠定基础。本文主要分为六个部分,开篇是绪论和国内外文献理论综述,主要阐述了选题的背景、研究方法、国内外文献和互联网营销相关理论,而后通过研究对比分析的方法找出制约坛山街道大棚互联网营销的主要因素,而后针对坛山街道蔬菜大棚产销实际,对互联网营销模式进行了探索,并从互联网建设内容和健全互联网服务功能两个方面进行延伸,而后从保障大棚蔬菜互联网营销实施的角度提出了合理化建议,坛山蔬菜大棚将以增加经济和社会效益为重点,以满足市场需求为着眼点,推进大棚蔬菜营销信息化发展,推动农村和农业经济的协调稳定可持续发展,最后对研究整体工作进行总结和展望。
[Abstract]:With the rapid development of Internet economy, the development of agricultural economy in China has entered a new stage, which requires the production and marketing of agricultural products to introduce marketing ideas and technologies in time to adapt to the development and changes of market economy. In recent years, the Internet marketing coverage has been gradually expanded from secondary industrial products to primary agricultural products, supporting environment, information infrastructure construction and policies and regulations have also been gradually developed and improved. Really for agricultural products to carry out Internet marketing to create a good external environment. Greenhouse vegetable industry has good economic and social benefits. Taking Tangshan greenhouse vegetable Internet marketing as the research object, it has certain representativeness, which can widen the marketing channel of greenhouse vegetable in the eastern region of our country. Raising economic income has important reference significance. In this paper, based on the method of field investigation, the theory of Internet marketing, the policy environment of Tan Shan Street and the existing Internet conditions, the author makes an empirical analysis, and finds out the deficiency of Internet marketing model. A new model suitable for the Internet marketing of greenhouse vegetables was designed, which laid a foundation for improving the economic benefits of greenhouse vegetables. This paper is divided into six parts, the beginning is the introduction and domestic and foreign literature review, mainly elaborated the background of the topic, research methods, domestic and foreign literature and Internet marketing related theory, Then through the method of comparative analysis to find out the main factors that restrict the Internet marketing of Tangshan Street shed, and then to explore the Internet marketing model in view of the actual production and marketing of the vegetable shed in Tan Shan Street. It also extends from two aspects: the content of Internet construction and the improvement of Internet service function, and then puts forward some reasonable suggestions from the point of view of ensuring the implementation of Internet marketing of greenhouse vegetables, which will focus on increasing economic and social benefits. In order to meet the needs of the market, promote the development of greenhouse vegetable marketing information, promote the coordinated and sustainable development of rural and agricultural economy, and finally summarize and prospect the whole research work.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.13;F724.6

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