家用呼吸机营销模式研究

发布时间：2018-05-03 05:33

本文选题：家用呼吸机 + 新医疗体制改革　；参考：《对外经济贸易大学》2015年硕士论文

【摘要】：家用呼吸机是以机械装置建立压力差,从而产生肺通气的动力原理制成,也可以用来代替、控制或改变人体的自主呼吸运动1,是家庭常用的家用健康自助器材。适用于鼾症和其他需要呼吸支持的患者治疗。作为治疗鼾症最有效的途径的呼吸机的发展在很大程度上依赖于当地的医疗水平,与拥有成熟完善的家用呼吸机市场运行体制相比,中国的家用呼吸机产业尚处在发展阶段,存在“以药养医,看病等”等现实问题。为了确保医疗器械使用的安全性和有效性,各国都在原有的医疗器械政策法规及标准上做出了调整。本文将结合中国新医疗体制改革的背景,阐述新医疗体制改革的主要内容、总目标和重点。由此分析新医改政策对家用呼吸机营销的影响,分析家用呼吸机“产品创新能力低;诊断能力不足”问题产生的原因;并通过对比全球主要国家的呼吸机营销经验,探索利用“加大研发力度,拓宽多渠道营销”的解决方案,帮助中国家用呼吸机营销的发展与完善,促进产业结构的调整。
[Abstract]:Household ventilator is made by mechanical device to establish pressure difference, which can produce pulmonary ventilation. It can also be used to replace, control or change the human body's autonomous breathing movement. It is a household health self-help equipment commonly used in family. Suitable for snoring and other patients in need of respiratory support. As the most effective way to treat snoring, the development of ventilator depends on the local medical level to a great extent. Compared with having a mature and perfect operating system of domestic ventilator market, the domestic ventilator industry in China is still in the stage of development. There are practical problems such as "nourishing medicine with medicine, seeing a doctor and so on". In order to ensure the safety and effectiveness of the use of medical devices, countries have made adjustments in the original medical device policies, regulations and standards. Based on the background of China's new medical system reform, the main contents, general objectives and emphases of the new medical system reform will be expounded in this paper. This paper analyzes the influence of the new medical reform policy on the marketing of household ventilator, analyzes the causes of the problem of "low product innovation ability, insufficient diagnostic ability" of household ventilator, and compares the marketing experience of ventilator in major countries around the world. In order to help the development and perfection of ventilator marketing in China and promote the adjustment of industrial structure, this paper explores and utilizes the solution of "increasing R & D, widening multi-channel marketing".
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.4

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