巴音学院市场营销模拟教学系统的设计与实现

发布时间：2018-05-03 09:28

本文选题：模拟教学系统 + 市场营销　；参考：《山东大学》2015年硕士论文

【摘要】：由于现代科技的飞速发展,人们对于知识、教育也是越来越重视。对于教育事业的要求也就越来越高,传统的理论教学模式已经逐渐被人们抛弃,取而代之的是实践与理论相结合的教育模式。这一点在市场营销专业方面的体现尤为明显,巴音学院原有的市场营销教学模式不能满足学生对于实践的要求,所以它已经不能满足现在社会发展的需求,巴音学院迫切需要一个市场营销模拟教学系统来帮助解决这一问题,从而提升学院的教学质量。市场营销模拟教学系统参照巴音学院的实际教学情况,同时借鉴现在类似系统在设计时所采用的技术方法,确立本系统的技术架构。首先系统采用目前非常流行的B／S架构,并且使用模型-视图-控制三层模式进行设计,在设计过程中,还采用了J2EE架构以及struts和hibernate技术进行设计。系统采用的数据库也是现在比较普及的SQL SERVER 2012。巴音学院营销模拟教学系统实现的核心业务主要有：基础数据管理、参数设置、市场运行、市场统计、评分管理、权限管理。其中基础数据管理模块主要完成的是班级管理、市场数据管理、生产数据管理。参数设置模块主要完成的是：市场参数设置、生产参数设置、运行参数设置,市场运行模块主要完成的是：运行管理、企业管理、产品管理、市场分析、营销策略。市场统计模块主要完成的是：市场竞争信息统计、企业外部信息统计、企业运行消息统计。评分管理模块主要完成的是：分数评定、分数查询。权限管理模块主要完成的是：用户组管理和用户管理。希望巴音学院通过使用这个市场营销模拟教学系统能够真正解决学生对于市场营销的实践要求,提高学生对市场营销的深层认识与理解。同时也能使巴音学院的市场营销教学水平更进一步,成为国内院校市场营销专业的领头羊。
[Abstract]:With the rapid development of modern science and technology, people pay more and more attention to knowledge and education. The requirement for educational cause is higher and higher. The traditional theory teaching mode has been abandoned gradually and replaced by the educational model combining practice and theory. This is particularly evident in the marketing profession. The original marketing teaching model of Bayan College cannot meet the practical requirements of students, so it can no longer meet the needs of social development today. Bayin College urgently needs a marketing simulation teaching system to help solve this problem and improve its teaching quality. The marketing simulation teaching system refers to the actual teaching situation of Bayan College and the technical methods used in the design of the similar system at the same time establishes the technical framework of the system. First, the system adopts the very popular B / S architecture, and uses the model-view-control three-layer mode to design. In the process of design, it also uses the J2EE architecture and struts and hibernate technology to design. The database used in the system is now more popular SQL SERVER 2012. The core business of marketing simulation teaching system in Bayin College mainly includes: basic data management, parameter setting, market operation, market statistics, score management and authority management. Among them the basic data management module mainly completes the class management, the market data management, the production data management. The parameter setting module mainly completes: the market parameter setting, the production parameter setting, the running parameter setting, the market operation module mainly completes: the operation management, the enterprise management, the product management, the market analysis, the marketing strategy. The market statistics module mainly completes: the market competition information statistics, the enterprise external information statistics, the enterprise operation information statistics. Scoring management module is mainly completed: score evaluation, score query. Authority management module is mainly completed: user group management and user management. It is hoped that this marketing simulation teaching system can really solve the students' practical requirements for marketing and improve students' deep understanding of marketing. At the same time, it can also make the marketing teaching level of Bayin College further, and become the leader of marketing major in domestic colleges and universities.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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