奢侈品会展营销模块化教学研究

发布时间：2018-05-05 10:15

  本文选题：奢侈品 + 会展营销　； 参考：《陕西教育(高教)》2016年03期

【摘要】：文章在简要论述了会展营销的特点后,系统研究了奢侈品企业会展营销的现状、营销中存在的问题,并提出了奢侈品会展营销策略的创新方法,一方面对我国当前会展营销业有一个深入、全面的认识;另一方面也能够为奢侈品会展营销活动提供一定的指导与借鉴价值。
[Abstract]:After a brief discussion on the characteristics of exhibition marketing, this paper systematically studies the present situation of the exhibition marketing of luxury goods enterprises, the problems existing in the marketing, and puts forward the innovative methods of the luxury goods exhibition marketing strategy. On the one hand, it has a deep and comprehensive understanding of the current exhibition marketing industry in China; on the other hand, it can also provide some guidance and reference value for the luxury exhibition marketing activities.
【作者单位】： 陕西国防工业职业技术学院;
【分类号】：F713.83-4;G712
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本文编号：1847296