经济全球化背景下对茶企经济管理创新研究

发布时间：2018-05-05 13:58

本文选题：经济全球化 + 茶叶企业　；参考：《福建茶叶》2017年05期

【摘要】：随着中国加入WTO,中国经济和世界经济之间的影响也越来越深。中国的企业在经济全球化的背景下积极走出去,获得了巨大的发展机会,也赢得了举世瞩目的成就。但是这个过程中,国外的一些企业也进入到中国市场,由于中国的企业发展比较晚,实力不够,所以面对经济全球化带来的激烈竞争,许多中国企业也倒下了。因此,经济全球化是对于诸多中国企业来说是机遇更是挑战,如果自身内功不足,极有可能被竞争性淘汰掉,而如果自身实力足够强,则能因为经济全球化带来更大的市场获得更快更好的发展。所以,在经济全球化的背景下,茶叶企业需要完善自身的管理体系,特别是在管理思维、管理组织、财务管理、营销管理上都要寻求创新,只有这样才能让企业在经济全球化的浪潮下发展得更快。
[Abstract]:As China joins WTO, the influence between Chinese economy and world economy becomes deeper and deeper. Under the background of economic globalization, Chinese enterprises have gained great development opportunities and won remarkable achievements. However, in the process, some foreign enterprises also entered the Chinese market. Because the development of Chinese enterprises is relatively late and the strength is not enough, many Chinese enterprises have also fallen in the face of the fierce competition brought by economic globalization. Therefore, economic globalization is an opportunity and a challenge for many Chinese enterprises. If their own internal work is insufficient, they are likely to be eliminated by competition, and if their own strength is strong enough, Because economic globalization can bring about bigger market to obtain faster and better development. Therefore, in the context of economic globalization, tea enterprises need to improve their own management system, especially in the management thinking, management organization, financial management, marketing management to seek innovation. Only in this way can enterprises develop faster in the tide of economic globalization.
【作者单位】：中原工学院信息商务学院;
【分类号】：F426.82

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