普洱茶产品与民族艺术视觉形象研究

发布时间：2018-05-07 13:57

本文选题：普洱茶 + 民族艺术资源　；参考：《中央民族大学》2016年硕士论文

【摘要】：普洱茶产品视觉形象是普洱茶产品在营销背景下重要的视觉呈现方式,是体现普洱茶产品特征的重要途径。普洱茶产茶区域集中于西双版纳傣族自治州、普洱市、临沧市,该区域同时又是滇西南傣、佤、拉祜、布朗、基诺等民族世代生存的区域。本文将滇西南主要种茶民族艺术视觉资源看作是普洱茶产品视觉形象设计的主要组成部分,是进行普洱茶产品视觉形象设计时重要的灵感来源与民族艺术视觉资料依据。通过调研发现,目前普洱茶产品中普遍存在视觉形象设计缺乏的现象,整体的产品视觉形象美感较低,区域民族视觉艺术形象未能在其中发挥作用。本文旨在对于普洱茶产茶区域种茶民族艺术视觉形象进行梳理,为普洱茶产品视觉形象提供运用滇西南种茶民族艺术视觉形象的设计思路理论总结。本文共分为四个部分：一、对于普洱茶与种茶民族历史进行整理；二,对于普洱茶产茶区域种茶民族的艺术视觉形象资源进行了整理,为文章最后一部分设计思路总结做出必要的梳理与铺垫；三,对于在云南省昆明市、云南省普洱市澜沧县进行普洱茶产品包装调研进行了记述,说明了目前普洱茶产品视觉形象美感较低的现状；四,针对普洱茶产品视觉形象设计提出普洱茶产品视觉形象设计系统以及在进行普洱茶产品视觉形象设计时运用滇西南主要种茶民族艺术视觉形象的设计思路理论总结。文章主要研究成果可以概括为,将滇西南主要种茶民族艺术视觉形象与审美意识作为普洱茶产品视觉形象设计的主要组成部分与设计资源依据；根据调研与视觉传达设计基础理论提出了普洱茶产品视觉形象设计系统以及民族艺术形象应用于普洱茶产品视觉形象设计的理论依据。
[Abstract]:The visual image of Pu'er tea product is an important visual presentation method of Pu'er tea product under the marketing background, and is an important way to embody the characteristics of Pu'er tea product. The tea production area of Pu'er tea is concentrated in Xishuangbanna Dai Autonomous Prefecture, Pu'er City and Linchang City. It is also a region where Dai, WA, Lahu, Brown and Jinuo ethnic groups exist for generations in southwest Yunnan. In this paper, the national art visual resources of the main tea species in southwest Yunnan are regarded as the main part of the visual image design of Pu'er tea products, which is the important inspiration source and the basis of the national art visual data in the visual image design of Pu'er tea products. Through investigation, it is found that there is a general lack of visual image design in Pu'er tea products at present, the overall visual image aesthetic sense of the product is low, and the regional national visual art image does not play a role in it. The purpose of this paper is to sort out the artistic visual image of tea species in Puer tea production area, and to provide a theoretical summary of design ideas for the visual image of Pu'er tea products using the visual image of ethnic tea species in southwestern Yunnan. This paper is divided into four parts: first, to sort out the history of Pu'er tea and tea nation; second, to sort out the artistic visual image resources of tea growing nation in Puer tea region. For the last part of the article to summarize the design ideas to make the necessary combing and paving; third, in Kunming, Yunnan Province, Yunnan Pu'er City, Lancang County, Pu'er tea product packaging research were recorded, This paper explains the present situation that the visual image of Pu'er tea products is relatively low. Aiming at the design of the visual image of Pu'er tea product, this paper puts forward the design system of the visual image of Pu'er tea product and summarizes the theory of designing the visual image of Pu'er tea product by using the art visual image of the main tea species in southwestern Yunnan. The main research results of this paper can be summarized as follows: the visual image and aesthetic consciousness of the main tea species in southwest Yunnan are regarded as the main components of the visual image design of Pu'er tea products and the basis of the design resources. Based on the research and the basic theory of visual communication design, the paper puts forward the system of visual image design of Pu'er tea and the theoretical basis of applying national artistic image to the design of visual image of Pu'er tea product.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J524

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