DS国际货运代理华南公司竞争战略研究

发布时间：2018-05-08 20:13

本文选题：国际货运代理 + 第三方物流　；参考：《广东外语外贸大学》2015年硕士论文

【摘要】：国际货运代理是国际运输的主要组织者,在国际贸易中扮演着重要的角色。中国的国际货运代理业从2005年放宽行业监管后发展十分迅猛,但总体而言落后于世界同业水平。DS华南公司是DS集团在华南区域的全资子公司,从2007年成立以来,经历了多年的快速发展,但是面临着发展的瓶颈,需要战略的调整来保证公司持续的发展。本文由DS华南公司面临的挑战和困境引出问题,运用PEST理论详细分析了公司当前所处的政治法律环境、经济环境、社会文化环境和技术环境等宏观层面的外部环境,运用五力模型分析现阶段货代行业中的竞争态势,从而洞悉公司在当前宏观环境中面对的机会和威胁。本文以企业的资源观为理论基础,从公司内部资源如何让公司具有持续竞争优势的角度,梳理总结了公司的内部资源,明确了公司内部资源的优势和劣势。在前述分析的基础上,本文确定了差异化是公司总的竞争战略,在此基础上,运用SWOT矩阵为工具,在公司新的战略目标的指导下,对公司面临的机遇和威胁,公司拥有的优势和劣势资源之间进行匹配,选定了适合公司当前实际需要的战略是:巩固传统核心市场,发展亚洲区域市场,完善IT系统和发展第三方物流。针对这四个战略,本文还建议了组织机构调整,增加财务投入,完善激励机制,加强营销以及人力资源保障四个方面的措施来保障战略的成功和有效的实施。本文旨在通过执行上述战略,确保DS华南公司在激烈的市场竞争中能够保持持久的竞争优势,赢得优于行业平均水平的利润,占据有利的竞争地位。同时,配合DS集团的全球布局,为客户提供更加优质的物流服务,实现持续优化客户物流资产平衡表的愿景。另外,通过以上的分析研究,也能为国内的同行在竞争战略的分析,选择和执行上提供参考的意义。
[Abstract]:International freight forwarder is the main organizer of international transportation and plays an important role in international trade. China's international freight forwarding industry has developed rapidly since the deregulation of the industry in 2005, but in general it lags behind the world level. DS South China is a wholly owned subsidiary of DS Group in the South China region. Since its establishment in 2007, After years of rapid development, but facing the bottleneck of development, need to adjust the strategy to ensure the sustainable development of the company. Based on the challenges and difficulties faced by DS South China Company, this paper uses PEST theory to analyze in detail the external environment at the macro level, such as the political and legal environment, the economic environment, the social cultural environment and the technological environment, etc. This paper analyzes the competitive situation in the freight forwarding industry by using the five-force model, so as to understand the opportunities and threats faced by the company in the current macro environment. Based on the theory of enterprise resources, this paper summarizes the internal resources of the company from the angle of how the internal resources make the company have the sustainable competitive advantage, and clarifies the advantages and disadvantages of the internal resources of the company. On the basis of the above analysis, this paper determines that differentiation is the overall competitive strategy of the company. On this basis, using the SWOT matrix as a tool, under the guidance of the new strategic objectives of the company, the opportunities and threats to the company are identified. According to the matching between the advantages and disadvantages of the company, the strategy is to consolidate the traditional core market, develop the Asian regional market, perfect the IT system and develop the third party logistics (TPL). In view of these four strategies, this paper also proposes four measures to ensure the success and effective implementation of the strategy, such as organizational adjustment, increasing financial input, perfecting incentive mechanism, strengthening marketing and human resource guarantee. The purpose of this paper is to ensure that DS South China Company can maintain a lasting competitive advantage in the fierce market competition, win a profit superior to the average level of the industry, and occupy a favorable competitive position through carrying out the above strategy. At the same time, with DS Group's global layout, to provide customers with better quality logistics services, to achieve continuous optimization of customer logistics asset balance sheet vision. In addition, the above analysis and research can also provide reference for domestic peers in the analysis, selection and implementation of competition strategy.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;F752;F259.23

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