N医疗设备公司发展战略研究

发布时间：2018-05-09 17:32

本文选题：医疗设备公司 + SWOT分析　；参考：《云南大学》2015年硕士论文

【摘要】：近些年来,随着我国经济的发展和新医改政策的出台,人们对医疗服务的需求日益增长。医疗设备凭借于需求的增加,也便成为一个越来越引人瞩目的发展行业,众多资本正向这个行业涌入使得这个行业的竞争越发激烈。本文研究的重点是,典型的医疗设备企业N公司如何在激烈的竞争中找出一条适合自身优势的发展道路。本文以医疗设备厂家N公司为研究对象,从大量的分析资料出发,以公司发展战略、环境分析、波特五力模型等相关理论为指导,首先对医疗设备宏观环境和微观环境进行分析,然后再对公司的实际发展情况和存在的问题进行研究,通过使用SWOT分析工具,对N公司所面临的实际问题进行剖析,明晰了N公司的优劣势和竞争优势。同时,本文还结合问卷调查的客户需求,从而确定N医疗设备公司战略；最后再对通过细分市场及目标市场定位和客户需求分析,进而制订了公司的综合战略,并提出相关的建议以确保战略的实施和控制。通过本文研究得出结论,N医疗设备公司经营现状中存在的发展问题,N公司目前经营的缺点是客户资源缺乏精细化管理、服务缺乏标准化的流程、营销缺乏差异化的分类,内部框架和管理内耗较大,品牌宣传不足,资金有限研发投入不足,缺乏电子化管理系统。因此为N公司在：主要是产品升级、技术升级、服务升级、品牌打造方面提出了战略主线。N医疗设备企业只有发挥自己优势,改掉自己的不足,找到合适的发展战略才能在竞争中持续稳定的发展。
[Abstract]:In recent years, with the development of economy and the introduction of new medical reform policy, people's demand for medical service is increasing day by day. With the increasing demand for medical equipment, medical equipment has become an increasingly attractive development industry, which is becoming increasingly competitive because of the influx of capital into the industry. The focus of this paper is how to find out a development path suitable for the advantage of N company in the fierce competition. This article takes the medical equipment manufacturer N company as the research object, embarks from the massive analysis data, with the company development strategy, the environment analysis, the Porter five forces model and so on related theory as the instruction, First of all, the macro and micro environment of medical equipment are analyzed, then the actual development and existing problems of the company are studied. By using SWOT analysis tool, the practical problems faced by N company are analyzed. The advantages and disadvantages of N Company and its competitive advantage are clarified. At the same time, this paper also combined with the customer needs of the questionnaire, so as to determine the strategy of N medical equipment company; finally, through the market segmentation and target market positioning and customer needs analysis, and then formulated a comprehensive strategy of the company, Recommendations are made to ensure the implementation and control of the strategy. Through the research of this paper, we can draw a conclusion that the development problems existing in the present operating situation of medical equipment company are the lack of detailed management of customer resources, the lack of standardized flow of service, and the lack of differentiated classification of marketing. Internal frame and management are more internal, brand propaganda is insufficient, funds are limited and R & D investment is insufficient, lack of electronic management system. Therefore, for N Company in: mainly product upgrading, technology upgrading, service upgrading, brand building, put forward the strategic mainline .N medical equipment enterprises only to play their own advantages, to overcome their own shortcomings, To find the right development strategy in the competition can be sustained and stable development.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.46

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