枣庄银行发展战略研究

发布时间：2018-05-18 01:35

本文选题：枣庄银行 + 市场定位　；参考：《哈尔滨理工大学》2015年硕士论文

【摘要】：银行在国家经济发展中起着至关重要的作用,它为居民提供金融服务,为企业发展提供经济助力,为国家经济建设提供资金支持。近年来,城市商业银行的持续良好发展势头极大地带动了地方经济的发展。城市商业银行以其快捷的管理、便捷的信息传输的优势快速有效地占领地方市场,并形成一定的品牌和信誉度,同时城市商业银行能很好的弥补大型银行的不足,减缓中小金融机构的缺陷,扶持大批创新型企业和中小型企业,积极与地方经济的发展进行协调,更好地为本地经济的稳健发展提供支持。然而目前中国银行业同质化的倾向尤为突出,他们的市场目标一致的,大型项目、垄断银行是他们竞争的焦点,而中小企业的市场关注度较低,城市商业银行在各类银行的角逐中,以其独有的市场优势和便捷的管理服务为自身赢得了一席之地。本文基于市场营销理论和企业发展战略理论以及国内外相关研究的基础上,理论联系实际,梳理了国内外城市商业银行发展轨迹,总结了城市商业银行发展中存在的经验和不足,探讨城市商业银行的有效发展模式。进而以枣庄银行为例,从枣庄银行的现实出发,借鉴企业管理理论和方法,采用多种分析当前枣庄银行外部环境和内部资源,采用SWOT分析法深入剖析枣庄银行发展的优势和劣势,明晰枣庄银行在发展过程中存在的亮点和缺陷,在此基础上制定枣庄银行发展的战略目标进而并构建枣庄银行发展的战略保障,形成一套行之有效的发展措施,为促进枣庄银行的不断稳健发展提供理论支持。本文基于枣庄银行个案为城市商业银行的发展提供建议和意见,同时多角度、全方位、多层次地对枣庄银行的战略管理进行深入细致的剖析,为城市商业银行的发展提出可行性建议,为城市商业银行的长远发展做出一些有益探索。
[Abstract]:Banks play an important role in the national economic development. They provide financial services for residents, provide economic assistance for the development of enterprises, and provide financial support for national economic construction. In recent years, the sustained and good development momentum of city commercial banks has greatly promoted the development of local economy. City commercial banks have the advantages of fast management and convenient information transmission to occupy the local market quickly and effectively, and form a certain brand and credibility. At the same time, the city commercial banks can make up for the shortcomings of large banks. To alleviate the defects of small and medium-sized financial institutions, to support a large number of innovative enterprises and small and medium-sized enterprises, to actively coordinate with the development of local economy, and to provide better support for the steady development of the local economy. However, at present, the trend of homogenization of China's banking industry is particularly prominent. Their market objectives are the same. Large projects and monopolistic banks are the focus of their competition, while the market attention of SMEs is relatively low. In the competition of all kinds of banks, city commercial banks have won a place with their unique market advantages and convenient management services. Based on marketing theory, enterprise development strategy theory and related research at home and abroad, this paper combs the development track of domestic and foreign city commercial banks. This paper summarizes the experience and deficiency in the development of urban commercial banks, and probes into the effective development mode of urban commercial banks. Then taking Zaozhuang Bank as an example, starting from the reality of Zaozhuang Bank, using the theory and method of enterprise management for reference, using various methods to analyze the external environment and internal resources of Zaozhuang Bank, The advantages and disadvantages of the development of Zaozhuang Bank are deeply analyzed by SWOT analysis method, and the bright spots and defects in the development process of Zaozhuang Bank are clarified. On this basis, the strategic goal of the development of Zaozhuang Bank is formulated and the strategic guarantee of the development of Zaozhuang Bank is constructed, and a set of effective development measures are formed, which provide theoretical support for promoting the steady and steady development of Zaozhuang Bank. Based on the case of Zaozhuang Bank, this paper provides advice and advice for the development of the city commercial bank, and analyzes the strategic management of Zaozhuang Bank from various angles, all directions and at different levels. This paper puts forward some feasible suggestions for the development of city commercial banks, and makes some beneficial explorations for the long-term development of city commercial banks.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F832.33

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