我国类型化广播发展下的“女主播电台”研究

发布时间：2018-05-23 23:30

本文选题：女主播电台 + 类型化广播电台　；参考：《广西大学》2015年硕士论文

【摘要】：我国广播电台在经历了由“综合性电台"向“专业化电台”的发展之后,传统枯燥的内容和老套的形式愈发的不能满足听众的需求。随着类型化广播电台概念的传入,我国的广播电台开始踏上了类型化广播电台的改革之路,以期寻求突破和创新。女主播电台作为我国类型化广播电台发展下的一种新形式的探索和创新,它有别于传统的专业化广播电台。本文以女主播电台为研究对象,从女主播电台的节目内容选择、节目编排方式、主持要求、节目包装、广告营销等方面进行分析,总结出女主播电台发展的特色。本文运用文献分析法与个案分析法,分析五家“女主播电台”在发展中共有的特色优势,然后以笔者所在省份的广西女主播电台和全国第一家女主播电台浙江女主播电台为个案,研究其成功的经验,以便为我国今后的类型化广播电台发展提供一些借鉴和建议。本文还将女主播电台置于我国类型化广播电台发展的大背景下,提出了女主播电台乃至我国类型化广播电台在发展初期遇到的节目内容同质化、主持难度增加、广告内容低质化等一些问题,并针对这些问题给予些许的建议。在本文最后,笔者也提出在互联网移动设备终端高速发展、智能手机APP日益普及和私家车的广泛使用的背景下,今后我国类型化广播应该努力的方向。
[Abstract]:After the development of radio station from "comprehensive station" to "specialized station", the traditional boring content and stereotypical form can not meet the needs of the audience. With the introduction of the concept of type radio station, the radio station of our country began to embark on the reform road of the type radio station, in order to seek the breakthrough and innovation. As a new form of exploration and innovation in the development of type radio stations in China, female anchor stations are different from the traditional specialized radio stations. This article takes the female anchor radio station as the research object, from the female anchor radio station program content choice, the program arrangement way, the host request, the program packing, the advertisement marketing and so on aspect carries on the analysis, summarizes the female anchor radio station development characteristic. In this paper, we use the literature analysis method and the case analysis method to analyze the common characteristic advantages of the five "female anchorages" in the development process. Then take Guangxi female anchor radio station in my province and Zhejiang female anchor radio station in the country as a case to study its successful experience in order to provide some reference and suggestions for the development of our country's type radio station in the future. Under the background of the development of the type radio station in our country, this paper puts forward that the content of the program in the early stage of the development of the female anchor station and the type radio station of our country is the same, and the difficulty of hosting the radio station is increasing. Some problems, such as the low quality of advertising content, and give some suggestions to these problems. At the end of this paper, the author also points out that under the background of the rapid development of Internet mobile device terminal, the increasing popularity of smart phone APP and the wide use of private cars, the direction of our country's type broadcasting should be paid more attention in the future.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.2

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