电子产品垂直电商平台的设计与实现

发布时间：2018-05-23 23:48

本文选题：电子商务 + 电子产品垂直电商平台　；参考：《吉林大学》2015年硕士论文

【摘要】：随着信息化的发展和互联网技术、电子商务的应用，以阿里、腾讯、百度、京东、慧聪、敦煌、凡客、亚马逊、当当等为代表的电子商务企业推动了整个电子商务市场的日益成熟和活跃。淘宝、天猫、易趣、拍拍、微信等电商平台的迅速崛起，标志着整个电子商务时代的真正到来。人类社会的商业发展从最初的易货到零售，再到企业间的大宗交易，整个过程和交易方式在不断地发展和完善。互联网、电子商务也呈现出网络零售、批发分销、大宗交易、供应采购、高端定制、易货清仓等“百花齐放”的局面，，整个交易过程与方式在不断完善的同时，人们的消费行为和习惯也在因互联网、电子商务的发展而不断改变。虽然电子商务发展如火如荼，但是当前比较活跃的电商平台主要集中在垂直电商领域，分别以B2B大宗交易、B2C网络零售、O2O生活服务类电商为代表。网络零售、B2B大宗交易、网络营销作为一种全新的、潜力巨大的商业模式和生意通道，相对于传统企业的批发、分销、代理、直销、加盟连锁等渠道而言，具有无法比拟的优势，因此受到了各类企业的高度重视。传统营销渠道以及市场竞争的日益激烈、网络零售业态的成熟以及在线交易规模的飞速增长，同样也使得传统企业不得不重新审视自己的商业模式和经营理念是否能跟得上当今新经济发展的节奏和潮流！因此，建立一套完整的线上产品营销推广系统、商机分析与预测系统、客户管理系统、数据积累与管理系统，将有助于传统企业变革或创新商业模式，拓展营销渠道，建立持续而稳定的生意通道，促进目标客户群的有效获取，快速实现企业的升级转型。论文详细阐述了该电子产品垂直电商平台的开发和设计原理以及所应用的主要技术工具，主要采用MVC（Model-View-Controller）、J2EE、Myeclipse等网站开发模式和技术等工具进行开发。为了降低平台各个部分的耦合度，方便应用程序扩展，使应用程序更加容易维护，本文将Java Web程序分成三个核心层：模型层、视图层和控制器层。MVC应用程序结构将展示给用户的界面和业务逻辑分开，提供强大的可修改性和扩展性，增强整个系统的可测试性。平台应用B/S（Browser/Server）架构以支持对浏览器和后台服务器同时进行访问操作；使用Mysql作为系统的后台数据库；采用J2EE技术对应用层、业务层、数据访问层进行分层管理和支撑，共同实现系统各层次功能；使用JDK系统开发和运行Java程序；使用Tomcat作为服务器进行JavaWeb程序的开发和调试；MyEclipse作为专业的J2EE网站项目企业级的开发工具,具有丰富功能的J2EE的集成开发环境，也有编码、调试、测试和项目发布功能。本系统采用MyEclipse开发J2EE项目。最后，对所开发的系统和平台进行有效测试，以解决系统和平台中所存在的问题和缺陷，并保证系统和平台的有效运行和功能完善。本平台进行了详细的用户需求分析，在需求分析的基础上提出并设计了网站的基本功能，用户可以通过本系统进行商品浏览、添加购物车、下订单以及登录注册等操作；后台管理员也可以通过平台操作系统进行商品交易、会员管理、订单管理等实际操作体验。具体项目开发流程归纳如下：首先进行需求分析，设计了诸多用例视图，然后确定使用什么技术和开发工具，接下来便是设计数据库表，最后进行项目的开发，并完成系统测试。测试结果表明系统在可用性、健壮性、容错性等方面达到了预期的目标。
[Abstract]:With the development of information technology and the Internet technology and the application of electronic commerce, the e-commerce enterprises such as Ali, Tencent, Baidu, Jingdong, Huicong, Dunhuang, van guest, Amason, Dangdang and other e-commerce enterprises have promoted the increasingly mature and active e-commerce market. The rapid rise of e-commerce platform, such as Taobao, Tmall, eBay, pat pat and WeChat, is marked by the rapid rise of the e-commerce platform. The real arrival of the era of electronic commerce.
The commercial development of human society from the initial barter to the retail, and then to the bulk of the business, the whole process and the way of trading is constantly developing and improving. The Internet, e-commerce also presents the network retail, wholesale distribution, bulk trading, supply and purchase, high-end customization, barter clearing and so on the "bloom" situation, the whole transaction At the same time, people's consumption behavior and habits are constantly changing because of the development of Internet and e-commerce.
Although the development of e-commerce is in full swing, the current more active e-commerce platforms are mainly concentrated in the field of vertical e-commerce, which are represented by B2B bulk trading, B2C retail, O2O life services, and network retail, B2B bulk trading, and network marketing as a new, huge potential business model and business channel. In terms of the traditional enterprises' wholesale, distribution, agency, direct selling and franchise chain, it has an unparalleled advantage. Therefore, it has been highly valued by various enterprises. The traditional marketing channels and the increasingly fierce market competition, the mature of the network retail format and the rapid growth of the online transaction scale also make the traditional enterprises not able to do so. No re examination of our business model and business philosophy can keep up with the pace and trend of the new economic development today! Therefore, the establishment of a complete set of online product marketing and marketing system, business opportunity analysis and forecasting system, customer management system, data accumulation and management system will help the traditional enterprise change or innovation of business model, Develop marketing channels, establish sustained and stable business passages, promote effective acquisition of target customers, and rapidly upgrade and transform enterprises.
This paper expounds the development and design principle of the electronic product Vertical e-commerce platform and the main technical tools applied, mainly using the tools such as MVC (Model-View-Controller), J2EE, Myeclipse and other tools of web development. In order to reduce the coupling of each part of the platform, the application program is extended to enable the application to be extended. The program is easier to maintain. This article divides the Java Web program into three core layers: the model layer, the view layer and the controller layer.MVC application structure will be displayed to the user interface and the business logic, providing powerful modifiable and extensibility and enhancing the testability of the whole system. The platform is supported by the B/S (Browser/Server) architecture to support Access to the browser and backstage server simultaneously; use Mysql as the backstage database of the system; use J2EE technology to manage and support the application layer, business layer and data access layer, realize the functions of all levels of the system; use the JDK system to develop and run the Java program; use Tomcat as the server to carry out Java Web program development and debugging; MyEclipse as a professional J2EE website project enterprise level development tools, with rich functional J2EE integrated development environment, but also coding, debugging, testing and project release functions. This system uses MyEclipse to develop J2EE projects. Finally, the system and platform developed to be effectively tested to solve the system Problems and defects existing in the platform and platform, and ensure the effective operation and function perfection of the system and platform.
On the basis of the requirement analysis, the basic function of the website is put forward and designed on the basis of demand analysis. The user can browse the goods by this system, add the shopping cart, order and register, and so on. The backstage administrator can also trade the commodity through the platform operating system, the member management and the order. The specific project development process is summarized as follows: first, the requirements analysis, the design of a number of use case views, and then determine what technology and development tools, the next is the design of the database table, the final development of the project, and complete the system test. Test results show that the system is available and robust. Fault tolerance and other aspects have reached the expected goal.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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