CBA舞蹈啦啦队商业化运营的现状调查与分析

发布时间：2018-05-25 00:01

本文选题：CBA + 舞蹈啦啦队　；参考：《广州体育学院学报》2015年05期

【摘要】：以CBA舞蹈啦啦队作为研究对象,采用文献资料、市场调查、专家访谈和逻辑分析等方法,对CBA舞蹈啦啦队的商业化运营现状进行了深入细致的研究,其结果如下:CBA的啦啦队伴随着联赛一起成长,是我国篮球文化的重要组成部分,具有丰富的文化内涵,但与发达国家相比还处在发展初期,在政府的重视与扶持下,啦啦队项目取得了蓬勃的发展,但是推广的效果尚不理想;地域差异显著;啦啦队的市场化和相关的产业链急需开发。我们可以借鉴美国啦啦队的商业化运营模式,根据国内目前的市场环境,来探索CBA舞蹈啦啦队在我国的市场运作,通过研究舞蹈啦啦队的内部管理和对外的营销推广等,完善CBA舞蹈啦啦队的运作体制,积极发挥其在比赛中的作用,更好地为CBA联赛服务,同时也为自身的商业化发展提供理论依据。
[Abstract]:Taking the CBA dance cheerleading as the research object, this paper makes a thorough and detailed study on the commercial operation of the CBA dance cheerleading by using the methods of literature, market investigation, expert interview and logic analysis. The results are as follows: the cheerleading team of the CBA grows up with the league, which is an important part of basketball culture in our country. It has rich cultural connotation, but compared with the developed countries, it is still in the early stage of development, and it is valued and supported by the government. Cheerleading project has made vigorous development, but the effect of promotion is not ideal; there are significant regional differences; cheerleading marketization and related industry chain need to be developed. We can learn from the commercial operation model of American cheerleading, according to the current domestic market environment, to explore the market operation of CBA dance cheerleading in China, through the study of dance cheerleading internal management and external marketing promotion, etc. Improve the CBA dance cheerleading system, actively play its role in the competition, better serve for the CBA league, but also for their own commercial development to provide the theoretical basis.
【作者单位】：东莞理工学院城市学院;
【分类号】：G80-05

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