小众逻辑下的弱势营销

发布时间：2018-05-25 16:40

本文选题：弱势营销 + 合成谬误　；参考：《企业管理》2017年03期

【摘要】：正面对竞争,有时候意料之外却又在情理之中的小众逻辑往往更加有效:成功者不敢做什么、做不到什么,我们就想方设法做什么。一、合成谬误与小众逻辑普通或暂时的成功,遵循一般逻辑;而取得重大的、持久的成功往往需要遵循特殊逻辑。也可以这样说,已经被商业或营销领域普遍认知的成功逻辑往往难以使遵循这一逻辑的企业再获得巨大成功。商业和营销领域充满竞争,而竞争就要规避合成谬误陷阱。所谓合成谬误,简单理解就是只被少数人掌握的知识在面对竞争时往往更有效,并能够甩开竞争对手,而大多数竞
[Abstract]:In the face of competition, sometimes unexpected but reasonable minority logic is often more effective: successful people dare not do anything, can not do what we try to do. First, the synthesis fallacy and the ordinary or temporary success of the minority logic follow the general logic, while the achievement of the important and lasting success often requires following the special logic. It can also be said that the logic of success, which has been widely recognized in business or marketing, often makes it difficult for companies to follow this logic to achieve great success again. Business and marketing are full of competition, and competition must avoid the fallacy trap of composition. The so-called fallacy of composition, simple understanding is that knowledge that is held only by a few people is often more effective in the face of competition and able to get rid of competitors, while most competitions
【作者单位】：通化师范学院政法学院;沈阳铁道文化传媒集团有限公司;
【基金】：吉林省教育厅人文社会科学项目(编号:吉教科文合字[2016]第231号)的阶段性成果
【分类号】：F274

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