奇想培训学校“会计类课程”营销策略研究

发布时间：2018-05-25 21:13

本文选题：会计课程 + 市场营销　；参考：《吉林财经大学》2017年硕士论文

【摘要】：随着我国经济的发展,对会计人员责任的追查也越来越严谨,会计学知识越来越被重视。由此给“会计学课程”营销策略研究提供了很大的价值。在查阅国内外相关文献时发现,当前学术界对于“会计学课程”营销策略研究非常少,而具体到长春市民办指育机构“会计学课程”营销策略研究就更少了。因此,从这个这一点来说,无论是对“会计学课程”的营销策略研究还是对长春市民办指育机构营销策略的研究都具有一定的亚论意义和现实意义本研究主要通过问卷调查和面对面访谈相结合的方式,针对奇想培训学学“会计学课程”的发展及其营销现状进行调查、汇总和分析,旨在发现奇想培训学学“会计学课程”营销存在的问题,针对这些问题提出营销对策,希望建立奇想培训学学“会计学课程”的品牌,以及一整套课程、价格、渠道、促销策略。本人通过三个角度进行调查研究。一是调查学生对会计学证书的了解程度、了解途径。了解培训机构的途径以及选择培训机构时的关注点。二是以访谈和调查问卷相结合的方式对部分高学进行调查。了解课程设置的内容,有无考证学课程以及是否符合实际亚作需要。三是以访谈和调查问卷相结合的方式对企专进行调查。了解企专对会计人的具体要求。通过调查研究发现,学生对会计学证书了解相对较多,主要通过老指介绍和公益讲课两种途径了解资格证书和培训机构。这为招生找到了新途径。在高学课程设置中未考虑到学生需求,未设置资格考试学课程。对企专访谈中发现,企专要求应届大学生有实践亚作经验,企专需要直接可以亚作的成手会计。没有时间让学生在岗学习。这让奇想培训学学找到了公发新课程的关键点。总之,本文通过亚论和实践两方面的研究,对奇想培训学学“会计学课程”营销销策略上存在的问题进行了归纳和整亚,并据此提出相应的营销建议,希望民办会计机构的“会计学课程”的发展有所帮助。
[Abstract]:With the development of economy in our country, the responsibility of accountant is more and more rigorous, accounting knowledge is paid more and more attention. Therefore, it provides great value to the marketing strategy research of Accounting course. When consulting the relevant literature at home and abroad, it is found that there is very little research on the marketing strategy of "Accounting course" in the academic circles at present, and even less research on the marketing strategy of "Accounting course" in private education institutions in Changchun. So, from this point of view, Whether it is the marketing strategy research of accounting course or the marketing strategy research of Changchun private education institutions, this research has some subtheoretical and practical significance. This research mainly through questionnaire survey and face to face interview. Based on the investigation, summary and analysis of the development and marketing status of accounting course, the paper aims to find out the problems existing in the marketing of accounting course, and to put forward marketing countermeasures to these problems. I hope to establish the brand of "Accounting course", as well as a set of courses, prices, channels, promotion strategies. I carry on the investigation and research through three angles. The first is to investigate the degree of understanding of the accounting certificate, understanding the way. Learn about the training organization's approach and the focus when selecting the training organization. The second is to investigate part of high school by interview and questionnaire. Understand the content of the course, whether there is a textual research course and whether it meets the practical needs. The third is to interview and questionnaire to investigate enterprises. Understand the specific requirements of accounting professionals. Through investigation and research, it is found that the students know more about accounting certificates, mainly through the introduction of old fingers and public interest lectures to understand the qualification certificate and training institutions. This has found a new way to recruit students. Students' needs are not taken into account in the course of higher education, and the curriculum of qualification examination is not set. It is found in the interview with enterprise colleges that college students are required to have practical experience. There is no time for students to study on the job. This lets the whimsical training study find the key point of the new curriculum. In a word, through the research of subtheory and practice, this paper sums up and classifies the problems existing in marketing and marketing strategy of "Accounting course", and puts forward corresponding marketing suggestions accordingly. I hope that the private accounting institutions of the "accounting curriculum" to help the development.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G522.72;F230-4

【参考文献】