信息时代背景下微博营销的模式与价值分析

发布时间：2018-05-28 05:44

  本文选题：微博客 + 微博营销　； 参考：《商业经济研究》2016年10期

【摘要】：微博营销模式的开展,是现代信息化发展的必然要求,也是当前企业组织客观施展企业营销的一种便捷式方式,微博营销可以为更多企业组织获取更多价值,通过微博营销扩大企业宣传,向广大受众传递更多营销信息,增加企业营销知名度,提升企业营销效率。当前随着微博受众群体的扩大,微博营销模式也更加受到企业的青睐,其欠佳的价值也得以挖掘。基于此,本文以微博营销模式及其价值为研究方向,首先阐述微博营销的概念及特点,其次进行微博营销模式分析,在此基础上分析微博营销的价值,最后探索企业微博营销推广方式。
[Abstract]:The development of Weibo marketing mode is the inevitable requirement of the development of modern information, and it is also a convenient way for enterprise organization to carry out enterprise marketing objectively. Weibo marketing can obtain more value for more enterprise organizations. Through the Weibo marketing to expand the enterprise propaganda, transmit more marketing information to the broad audience, increase the enterprise marketing popularity, enhance the enterprise marketing efficiency. At present, with the expansion of Weibo audience, Weibo marketing model is more favored by enterprises, and its poor value can also be excavated. Based on this, this paper takes the Weibo marketing model and its value as the research direction, firstly expounds the concept and characteristics of Weibo marketing, then analyzes the Weibo marketing model, and then analyzes the value of Weibo marketing. Finally, explore the enterprise Weibo marketing promotion.
【作者单位】： 重庆工业职业技术学院;
【分类号】：F274
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本文编号：1945552