网络文学版权价值研究

发布时间：2018-05-29 17:51

本文选题：网络文学 + 版权价值　；参考：《山东大学》2017年硕士论文

【摘要】：自2015年始,知识产权(IntellectualProperty)改编影视剧成为文化产业热潮。与其他IP来源相比,网络文学拥有更广的粉丝受众、更直观的市场数据和更快的转化周期,被公认为最适合进行全产业链布局的IP资源。目前,业界没有系统的网络文学版权价值评估体系,不断上涨的版权费用大大增加了文化产业成本,提高了市场收益压力。网络文学版权价值的评估迫在眉睫。基于此背景,本文研究网络文学版权价值的内涵及影响因素,并综合多项指标建立以定性评价为核心、定量评估为辅助的版权价值评价指导体系,对版权未来市场收益进行预测,据此探寻开发利用网络文学版权价值的方法途径。首先结合我国网络文学市场状况和版权运营模式,将网络文学版权运营历程划分为四个阶段,提出我国网络文学版权开发存在的文化与商业、经验与专业、时效与周期、复制与垄断四大主要矛盾。其次通过分析网络文学版权价值的三大内涵,从宏微观两个角度划分网络文学版权价值的影响因素,从"宏观因素"和"微观因素"两个方面构建了包含四级影响因子在内的三重盈利价值影响体系,以此作为评价体系的参考依据。通过调研分析20部网络文学版权的相关数据,从定性和定量两个方面进行研究。在定性评价方面,引入改编潜力、开发能力和网络影响力等因子计算得出网络文学版权的IP影响力系数,通过价值矩阵的构建实现对版权价值的定性评价。在定量评估方面,提出"网络文学版权价值=付费价值+衍生价值+营销价值"的模型,并针对粉丝数量、付费转化率、人均付费金额等构建分模型,汇总构成了网络文学版权价值的评价体系。最后针对"影响力系数"、"人均付费金额"、"付费转化率"以及粉丝黏性等价值评价因子提出了关于网络文学版权价值开发利用的可行性建议。面对日新月异的新兴技术和良莠不齐的内容质量,网络文学版权只有保持精神内核,注重长线价值才能够实现版权的最佳价值。
[Abstract]:Since 2015, intellectual property has become a cultural industry boom. Compared with other IP sources, network literature has a wider fan audience, more intuitive market data and faster conversion cycle, which is recognized as the most suitable IP resources for the layout of the whole industry chain. At present, there is no systematic evaluation system of copyright value of network literature in the industry, and the rising cost of copyright greatly increases the cost of cultural industry and increases the pressure of market income. It is urgent to evaluate the copyright value of network literature. Based on this background, this paper studies the connotation and influencing factors of copyright value in network literature, and establishes a guiding system of copyright value evaluation based on qualitative evaluation and quantitative evaluation. The future market profit of copyright is forecasted, and the way of exploiting the value of copyright in network literature is explored. Firstly, according to the market situation and copyright operation mode of China's network literature, the course of copyright operation of network literature is divided into four stages, and the culture and commerce, experience and specialty, limitation and cycle of copyright exploitation of network literature in China are put forward. Duplication and monopoly are the four main contradictions. Secondly, by analyzing the three connotations of the copyright value of the network literature, the paper divides the influencing factors of the copyright value of the network literature from the macro and micro perspectives. In this paper, a triple profit value influence system is constructed from the two aspects of "macro factor" and "micro factor", which includes four levels of influence factors, which can be used as the reference for the evaluation system. Based on the investigation and analysis of the related data of 20 internet literature copyright, the qualitative and quantitative studies are carried out. In the aspect of qualitative evaluation, the factors of adaptation potential, development ability and network influence are introduced to calculate the IP influence coefficient of network literature copyright, and the qualitative evaluation of copyright value is realized through the construction of value matrix. In the aspect of quantitative evaluation, this paper puts forward the model of "value of copyright = value of derivative value of paid value", and builds a sub-model based on the number of fans, the conversion rate of payment, the amount of payment per person, etc. The collection constitutes the evaluation system of the copyright value of network literature. Finally, the feasibility suggestions on the exploitation and utilization of copyright value of online literature are put forward in view of the value evaluation factors such as "influence coefficient", "per capita payment amount", "fee conversion rate" and fan stickiness. In the face of the ever-changing new technology and the mixed content quality, the copyright of network literature can realize the best value of copyright only by keeping the spiritual core and paying attention to the long-term value.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：I206.7

【参考文献】