黑龙江电视台都市频道节目管理研究

发布时间：2018-05-29 18:18

本文选题：黑龙江电视台 + 都市频道　；参考：《哈尔滨工业大学》2015年硕士论文

【摘要】：黑龙江电视台经过近半个世纪的发展,尤其在2000年之后通过不间断的改革与创新,到2010年已经拥有七套电视节目,在卫视的基础上,拓展了频道的专业化,包括影视、文艺、都市、法制、公共以及以儿童节目为主的第七频道等。2012年,黑龙江电视台全力贯彻新的发展方针,以节目作为电视台发展的根本、以质量振兴电视台,不断推进“改革求新、发展求强、竞争求进、工作求实”方针,持续提升节目质量,打造精品栏目。在历界的全国范围的评奖中,获奖档次以及数量都位居省级电视台的前列,随着国内各省级电视台节目不断推陈出新,黑龙江电视台节目发展面对的竞争压力也变得越来越大,电视节目管理过程中暴露出的各类问题也越来越多,都市频道的节目发展也面临同样的问题。本文通过前期的资料收集以及文献的整理,对节目制作流程和相关理论进行了梳理。阐述了黑龙江都市频道外部环境和内部条件,尤其对国内各省级电视台节目的发展状况和都市频道自身节目管理状况进行了详尽分析。在此基础上,进一步分析了都市频道节目管理流程中最关键的策划、制作和营销工作中所暴露的问题,并据此设计了黑龙江电视台都市频道的节目管理方案,最后提出了详细的可操作措施。希望通过本文的研究能够为电视台节目管理研究提供参考,同时也为更多的电视工作者在节目管理实践上提供经验借鉴。
[Abstract]:After nearly half a century of development, especially after 2000, through continuous reform and innovation, Heilongjiang TV has already had seven television programs by 2010. On the basis of satellite TV, it has expanded the specialization of its channels, including film and television, literature and art. Cities, the legal system, the public, and Channel 7, which focuses on children's programs, etc. In 2012, Heilongjiang TV Station fully implemented the new development policy, taking programs as the basis for the development of television stations, revitalizing television stations with quality, and continuously promoting "reform and innovation." Development and strength, competition, work realistic "policy, continue to improve the quality of programs, create quality columns." Among the national awards in the historical circle, the grades and the number of awards are among the top of the provincial TV stations. As the programs of various provincial television stations in China are constantly innovating, the competitive pressure on the development of Heilongjiang TV programs has also become greater and greater. There are more and more problems in the process of TV program management, and the development of city channel also faces the same problem. In this paper, the program production process and related theories are combed through data collection and literature collation. This paper expounds the external environment and internal conditions of Heilongjiang Metropolitan Channel, especially analyzes in detail the development of provincial TV programs in China and the program management of Metropolitan Channel itself. On this basis, this paper further analyzes the problems exposed in the process of programming, production and marketing of urban channel program management, and then designs the program management scheme of Heilongjiang TV station's urban channel. Finally, detailed operational measures are proposed. It is hoped that the research in this paper can provide a reference for TV station program management research, and also provide experience for more TV workers in the practice of program management.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.27

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