宜家企业运用体验营销的探讨

发布时间：2018-05-31 13:12

本文选题：体验式营销 + 市场经济　；参考：《商场现代化》2016年12期

【摘要】：随着我国经济发展水平的不断提高,市场经济日趋繁荣,但竞争也日渐激烈,体验式营销的出现无疑为家居产业营销带来了希望,促使家居业营销深化改革。但是比起西方国家的成熟营销模式,体验式营销在我国发展依然缓慢,并且起步较晚,依然需要不断探索与应用,本文将结合体验式营销内涵、特点对其在宜家企业中的应用进行分析,以表现其在促进营销方面的优势。
[Abstract]:With the continuous improvement of the level of economic development in China, the market economy is becoming more and more prosperous, but the competition is becoming increasingly fierce. The emergence of experiential marketing undoubtedly brings hope for the marketing of home industry and promotes the deepening of the reform of the home industry marketing. But compared with the mature marketing mode of the western countries, the experiential marketing is still slow in our country and started to start. Later, we still need to continue to explore and apply it. This article will combine the connotation of experiential marketing and analyze its application in IKEA enterprise to show its advantages in promoting marketing.
【作者单位】：长江师范学院管理学院;
【分类号】：F274;F416.88

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