书媒广告面临的问题及优化策略

发布时间：2018-05-31 21:55

  本文选题：书媒 + 出版　； 参考：《出版广角》2015年14期

【摘要】：书媒广告是利用图书作为载体来进行信息传播的形式。它以新颖的形式、独特的营销手段、多种多样的销售渠道吸引了广告商和出版商的目光。目前,书媒广告在发展中面临很多问题,必须认真研究其特点和优化策略,坚持以书为媒、内容为王、产业利益并重,才能实现书媒广告更长远的发展。
[Abstract]:Book advertising is a form of information dissemination using books as a carrier. It attracts the attention of advertisers and publishers with novel forms, unique marketing methods and various sales channels. At present, there are many problems in the development of book advertising. We must study its characteristics and optimization strategies, insist on taking books as media, content as king, and pay equal attention to industry interests, in order to realize the long-term development of book advertising.
【作者单位】： 常州大学;
【基金】：教育部人文社会科学研究项目,编号:12YJA760022
【分类号】：G239.2-F
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本文编号：1961403