凯恩（中国）货运代理有限公司竞争战略研究

发布时间：2018-06-01 08:42

本文选题：货运代理 + 竞争战略　；参考：《大连理工大学》2015年硕士论文

【摘要】：国际货运代理业作为一个重要的现代服务行业,在服务对外经济贸易、吸引外资、扩大就业、发展第三方物流等方面发挥着不可替代的重要作用。随着中国经济和对外贸易的增长放缓,中国经济必然转型,而国际货运代理业的竞争也会加剧。为了适应经济环境的发展和变化,保持并开发企业的竞争优势从而维持企业的可持续发展,进行新的竞争战略研究已经成为当前货运代理企业的一项迫切任务。本文采用理论结合实际的方法,通过对凯恩(中国)货运代理有限公司(下简称“凯恩中国”)的深入分析,综合运用战略管理等管理理论,制定凯恩中国的竞争战略和实施措施,以促进凯恩中国在激烈的行业竞争中建立并保持可持续发展的综合竞争优势。本文首先基于PEST框架对货运代理行业宏观经济环境进行了研究；其次运用波特竞争战略理论中的五力模型分析企业的竞争环境；在分析凯恩中国内部资源的基础上,以SWOT分析方法,指明凯恩中国所面临的机会和威胁以及自身的优势与劣势；根据以上几方面的研究,提出总体战略、竞争战略和战略目标；最后从营销、服务、信息技术、采购方面提出实施措施,在财务、人员配置、组织构架、企业文化方面阐述如何保障。本文主要运用SWOT分析法、竞争五力模型等分析方法,希望得出的发展策略对凯恩中国的发展有指导意义,同时也希望对其他国际货运行业企业的发展有指导和借鉴意义。
[Abstract]:As an important modern service industry, international freight forwarder plays an irreplaceable role in serving foreign economy and trade, attracting foreign capital, expanding employment and developing third party logistics. As China's economy and foreign trade slow down, China's economy is bound to transform and competition in the international freight forwarding industry will intensify. In order to adapt to the development and change of the economic environment, maintain and develop the competitive advantage of the enterprise and maintain the sustainable development of the enterprise, it has become an urgent task for the freight forwarder to carry out the new competitive strategy research. This paper adopts the method of combining theory with practice, through the thorough analysis of Kane (China) Freight forwarding Co., Ltd (hereinafter referred to as "Kane China"), synthetically applies the management theory, such as strategic management, etc. To establish and maintain the comprehensive competitive advantage of sustainable development in the fierce industry competition in Kane China. This paper first studies the macroeconomic environment of freight forwarding industry based on PEST framework; secondly, analyzes the competitive environment of enterprises by using the five-force model in Porter's competitive strategy theory; and analyzes the internal resources of Kane in China. With the method of SWOT analysis, the paper points out the opportunities and threats faced by Kane China and its own strengths and weaknesses. According to the above research, it puts forward the overall strategy, competitive strategy and strategic objectives. The purchasing aspect proposes the implementation measure, in the finance, the staffing, the organization structure, the enterprise culture aspect elaborated how to safeguard. This article mainly uses the SWOT analysis method, the competition five forces model and so on analysis method, the hope obtains the development strategy to have the guidance significance to the Kane China development, but also hopes to have the guidance and the reference significance to the other international freight industry enterprise development.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23;F272

【共引文献】