CY企业电动车辽阳市场营销的研究

发布时间：2018-06-01 09:04

本文选题：市场营销 + 电动车　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：市场营销是一个企业的最基本的商业活动,它指导着生产什么样的产品,生产的量,及生产的时间,及推向市场的时机。而对一个商业性质的企业来说更是重中之重的要素,现在一些杰出的公司的顶级营销的相关人员都有一个共同的目标:就是将顾客作为市场营销活动的最核心部分。在当今的社会市场营销的本质就是创造顾客价值与建立赢利性的客户关系。本文中采用了市场营销的相关理论对CY企业所存在的辽阳市场进行分析与研究。首先,梳理与论述了市场营销的基本理论与概念,分析了辽阳市场的特点,及相关竞争者的情况。其次找出CY企业所在的辽阳市电动车市场存在的问题,并运用市场营销的相关理论对存在的问题进行了深入的分析,通过四个方面的深入调查与研究总结出目前CY企业电动车辽阳市场营销存在的问题从辽阳地区的市场不规范问题入手,分析了竞争的激烈、周边市场的空白及国家及地区的地方政策对企业的影响,指出了CY企业的市场营销存在的问题。在此基础上运用市场营销的的相关知识尝试运用一些新的方法及对策来对企业在发展过程中出现的各种问题提出解决对策,通过这些策略来帮助企业提高自身在市场竞争中的优势。最后进行了归纳总结,运用这些方法不但能提高企业的竞争优势,同时也能通过企业自身的行为来为市场的规范打下良好的基础。本篇论文通过对CY企业的辽阳市场营销的实际为依据,在经营过程中不断的加以发展与实施,通过提出的这些改进措施着实为企业在开拓市场及提高企业在地区的知名度助力许多,通过市场的逐步实施也使企业收到了良好的经济效益。
[Abstract]:Marketing is the most basic business activity of an enterprise. It guides the production of what kind of products, the quantity of production, the time of production, and the time to market. But for a business enterprise is the most important element, some outstanding companies now have a common goal of top marketing related personnel: customer as the core part of marketing activities. In today's society, the essence of marketing is to create customer value and establish profitable customer relationship. This paper analyzes and studies Liaoyang market of CY enterprise by using the theory of marketing. Firstly, the basic theory and concept of marketing are discussed, and the characteristics of Liaoyang market and the situation of relevant competitors are analyzed. Secondly, the problems in Liaoyang electric vehicle market, where CY enterprises are located, are found out, and the existing problems are deeply analyzed by using the relevant theories of marketing. Through four aspects of in-depth investigation and research summed up the current CY enterprise electric vehicle Liaoyang marketing problems from the market non-standard problems in Liaoyang area, analyzed the fierce competition. The gap of the surrounding market and the influence of the national and regional policies on the enterprises are pointed out, and the problems existing in the marketing of CY enterprises are pointed out. On this basis, using the relevant knowledge of marketing, try to use some new methods and countermeasures to solve the various problems that appear in the process of enterprise development. Through these strategies to help enterprises improve their competitive edge in the market. In the end, it is concluded that the application of these methods can not only improve the competitive advantage of enterprises, but also lay a good foundation for the regulation of market through the behavior of enterprises themselves. Based on the reality of Liaoyang marketing in CY enterprise, this paper develops and implements it continuously in the course of operation. These improvement measures can help the enterprises to open up the market and improve the popularity of the enterprises in the region. Through the gradual implementation of the market, the enterprises have also received good economic benefits.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.47

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