基于语言学视角的茶名“隐喻”研究

发布时间：2018-06-04 20:27

本文选题：语言学 + 系统功能　；参考：《福建茶叶》2017年02期

【摘要】：基于当代认知语言学、系统功能语言学等理论的视角来看,从我国茶名的语言符号转换到深层次的文化隐喻交际是一个必须研究和重视的问题,因为在更为本质的意义上茶文化的有效传播不单单取决于语言符号的转换,还体现为"背景性隐喻"的成功转换。语言学视角下的"隐喻"内涵在于:"隐喻"的本质是一种背景性的认知文化;"隐喻"的产生是源于人的集体性无意识;"隐喻"通过文化交际、文化物质形式展现给受众。从语言学视角洞察茶名"隐喻"问题的重要价值在于它有利于提升对外文化传播中的茶文化软实力;有利于促进我国茶叶产业的国际化整合营销力度。基于语言学视角的茶名"隐喻"研究的创新策略可以尝试举办茶文化"隐喻"研究的国际化学术研讨会、提炼新时代中华茶文化的"精神内涵"。
[Abstract]:From the perspective of contemporary cognitive linguistics, systemic functional linguistics and so on, it is necessary to study and attach importance to the transformation from the linguistic symbols of tea names in China to the deep-seated cultural metaphorical communication. In a more essential sense, the effective communication of tea culture depends not only on the transformation of language symbols, but also on the successful transformation of "background metaphor". From the perspective of linguistics, the connotation of "metaphor" lies in: the essence of "metaphor" is a kind of background cognitive culture; the emergence of "metaphor" originates from human's collective unconscious; "metaphor" is revealed to the audience through cultural communication and cultural material form. The important value of understanding tea name metaphor from the perspective of linguistics is that it is beneficial to promote the soft power of tea culture in the dissemination of foreign culture, and to promote the international integrated marketing of tea industry in our country. The innovative strategies of the study of "metaphor" of tea names from the perspective of linguistics can attempt to hold an international academic seminar on the study of "metaphor" of tea culture in order to refine the "spiritual connotation" of Chinese tea culture in the new era.
【作者单位】：郑州升达经贸管理学院;
【分类号】：TS971

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