山西弘立药业有限公司营销员工绩效管理研究

发布时间：2018-06-06 15:17

本文选题：绩效 + 绩效管理　；参考：《太原理工大学》2015年硕士论文

【摘要】：在我国国民经济高速发展的优势背景下,我国医药行业成长为国民经济中发展最快,成长最好的产业之一。并且,医药行业也越来越受到政府的重视,它直接关系到人民身体的健康和生活水平的高低。山西弘立药业有限公司作为一个医药行业中的中小型企业,成立时间短、规模小,与知名医药企业相比,公司的整体竞争力水平仍然处于低下水平,根本原因主要是公司体制弊端和内部绩效管理水平落后以及运营效率不高。公司针对各类医药有关产品均以人员推销为主,故山西弘立药业有限公司必须做好公司营销人员的绩效管理和绩效考核,才可最快的提高企业的市场份额,提高企业的核心竞争力以及利润空间。本文围绕营销人员展开,首先介绍了绩效定义、绩效考核管理方式相关理论,其次根据实际情况指出企业的绩效考核制定和应用问题,包括营销人员的绩效考核问题,明确目前应用在营销人员身上的考核机制的不足之处。为改善这一情况,本人采用科学方法为依据对公司营销人员绩效考核指标体系,从目标、内容、方法、流程等方面入手,结合实际情况针对性的调整和改善,从而促进绩效考核体系朝着良好的方向建立,使其具备科学实用性。在调整和改善绩效管理体系的同时,提出相应的保障措施和对该体系实施后做出了预测。本文的目的旨在结合理论,对企业进行深度的研究分析来提高山西弘立药业有限公司营销人员绩效考核机制的严谨性和可执行性。该公司目前正在关键的发展期,只有助其优化绩效管理体系,在绩效管理运行的过程中,一方面提高管理人员的组织管理能力,另一方面达到提高营销员工技能的目的,最终在人员和管理的两个方面来提高企业的核心竞争力,在竞争激烈的市场中站稳脚跟并实现战略目标。
[Abstract]:With the rapid development of our national economy, the pharmaceutical industry has become one of the fastest-growing and best-growing industries in the national economy. Moreover, the pharmaceutical industry is paid more and more attention by the government, which is directly related to the health and living standard of the people. As a small and medium-sized enterprise in the pharmaceutical industry, Shanxi Hongli Pharmaceutical Co., Ltd. was established in a short time and on a small scale. Compared with well-known pharmaceutical enterprises, the overall competitiveness of the company is still at a low level. The main reasons are the malpractice of the company system, the backward level of internal performance management and the low efficiency of operation. The company aims at all kinds of medicine-related products mainly by personnel sales, so Shanxi Hongli Pharmaceutical Co., Ltd. must do a good job of performance management and performance appraisal of its marketing personnel, in order to increase the market share of enterprises as soon as possible. Improve the core competitiveness of enterprises and profit space. This paper focuses on marketing personnel, first introduces the definition of performance, performance appraisal management theory, then according to the actual situation pointed out the establishment and application of enterprise performance appraisal, including the performance appraisal of marketing personnel, Clear the current application in marketing personnel assessment mechanism deficiencies. In order to improve this situation, I adopt scientific method as the basis of the company marketing personnel performance evaluation index system, from the objectives, content, methods, processes and other aspects, combined with the actual situation of targeted adjustment and improvement, In order to promote the establishment of performance appraisal system towards a good direction, make it scientific and practical. While adjusting and improving the performance management system, this paper puts forward the corresponding safeguard measures and forecasts the implementation of the system. The purpose of this paper is to improve the rigor and enforceability of the performance appraisal mechanism of marketing personnel of Shanxi Hongli Pharmaceutical Co., Ltd. At present, the company is in a critical period of development. It can only help it to optimize its performance management system. In the process of performance management, on the one hand, it can improve the organizational management ability of managers, on the other hand, it can achieve the purpose of improving the skills of marketing staff. Finally, it improves the core competitiveness of the enterprise in two aspects of personnel and management, stands firm in the competitive market and realizes the strategic goal.
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F426.72

【二级参考文献】