新媒体时代体育赛事的电视传播策略

发布时间：2018-06-07 17:36

  本文选题：体育赛事 + 多元化　； 参考：《新闻战线》2015年24期

【摘要】：在传媒产业不断发展的趋势下,新媒体与传统电视媒体在体育赛事传播方面会逐渐从竞争走向合作,二者的联合经营不但可以充分发挥各自优势,还可以有效促进体育赛事资源的优化配置,提升体育赛事的传播效果。电视媒体应当充分认识到新媒体的发展趋势和影响,积极利用新媒体实现体育赛事的高效营销,并积极探索与新媒体的整合途径,打造更多、更经典的体育赛事。
[Abstract]:With the continuous development of the media industry, the new media and the traditional TV media will gradually move from competition to cooperation in the field of sports event communication. The joint operation of the two not only can give full play to their respective advantages. Can also effectively promote the optimal allocation of sports resources, improve the spread of sports events. TV media should fully recognize the development trend and influence of new media, actively use new media to achieve efficient marketing of sports events, and actively explore ways to integrate with new media to create more and more classic sports events.
【作者单位】： 九江职业技术学院;
【分类号】：G80-05
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本文编号：1992095