《O2O在线教育平台》商业计划书

发布时间：2018-06-15 06:52

本文选题：互联网 + O2O　；参考：《华南理工大学》2015年硕士论文

【摘要】：当今社会是信息化和学习型的社会,终身教育和学习才能满足人们对提高自我的需求。中国每年有超过3亿人要接受教育或再教育,但由于经济文化发展的地域不平衡性等种种原因,使得优秀的教育资源过度集中,教育服务市场远远落后于教育市场的发展需要。随着互联网技术的进一步发展、网络带宽的不断增大和智能终端的普及,在线教育将是未来一个极其重要的学习途径。在线教育的关键是创设能够促进学习者主动学习的网络学习环境,而学习者在网络学习环境中的学习活动离不开在线教育支撑平台的支持。在在线教育实施过程中,在线教育平支撑台起着基础设施的作用。在线教育概念可以理解为通过网络技术,电子通讯技术等进行内容传播、分享、互动,是一种高效快速学习的方法。是互联网技术与传统教育的结合,相比传统教育,在线教育的优势主要在于:1、不受时间、空间的限制,非常灵活的能够获取知识和信息;2、随着移动互联网的发展和移动终端普及,改变了多数人的阅读和学习习惯,以零碎时间,即碎片化时间学习正呈现发展之势。3、内容与形式呈现丰富、多样化,除了学前教育、K12教育、学历教育,还包括各类语言类培训、职业培训、兴趣教育等细分领域。本项目--“O2O在线教育平台”是一个跨终端(智能电视、PC、平板电脑、手机)的在线教育O2O平台APP,它利用WebRTC(网页浏览器实时语音对话或视频对话的技术)与网络电子白板技术结合,具有点播课堂、直播课堂、互动辅导功能,实现线上教学与线下面授教育完美结合。借助互联网,每个人可以随时随地进行学习,学员与教师即使相隔万里也可以开展教学活动,真正打破了时间和空间的限制,让用户随时、随地、低成本的按需获取教育服务资源,使教育加速向虚拟化、开放化、分享化等方向转变,真正给传统教育行业带来颠覆性的变革。本文对“O2O在线教育平台”进行行业分析、目标市场和SWOT分析、风险评估、营销计划、财务分析等全面的商业环境分析。通过商业计划书的可行性分析,得出本项目的商业开发结论。
[Abstract]:Today's society is a society of information and learning, lifelong education and learning can meet the needs of people to improve themselves. More than 300 million people in China receive education or re-education every year. However, due to the regional imbalance of economic and cultural development and other reasons, excellent educational resources are over-concentrated, and the educational service market lags far behind the development needs of the education market. With the further development of Internet technology, the increasing of network bandwidth and the popularization of intelligent terminals, online education will be an extremely important way of learning in the future. The key of online education is to create an online learning environment that can promote learners' active learning, and learners' learning activities in online learning environment can not be separated from the support of online education support platform. In the implementation of online education, online education flat support platform plays the role of infrastructure. The concept of online education can be understood as the transmission, sharing and interaction of content through network technology and electronic communication technology. It is an efficient and fast learning method. It is the combination of Internet technology and traditional education. Compared with traditional education, the advantage of online education is mainly in the proportion of 1, which is not limited by time and space. Very flexible access to knowledge and information. With the development of the mobile Internet and the popularity of mobile terminals, it has changed the reading and learning habits of most people in a piecemeal amount of time. That is, fragmentation of time learning is showing a trend of development. 3, the content and form of rich, diversified, in addition to pre-school education K12, academic education, but also includes all kinds of language training, vocational training, interest education and other subdivision fields. This project-"O2O online education platform" is a cross-terminal (smart TV PC, tablet computer, APP, an O2O platform for online education based on mobile phone, combines WebRTC (Web browser real-time voice dialogue or video dialogue technology) with network whiteboard technology. It has the functions of on-demand classroom, live classroom, interactive tutoring. Realize the perfect combination of online teaching and offline education. With the help of the Internet, everyone can study anytime and anywhere, and students and teachers can also carry out teaching activities even if they are thousands of miles apart, truly breaking the time and space constraints, allowing users to anytime, anywhere, The low-cost on-demand access to educational service resources makes education accelerate to virtualization, openness, sharing, and so on, which really brings about subversive changes to the traditional education industry. This paper analyzes the business environment of "O2O online education platform", such as industry analysis, target market and SWOT analysis, risk assessment, marketing plan, financial analysis and so on. Through the feasibility analysis of the business plan, the commercial development conclusion of this project is obtained.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G434

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