论互联网环境下商标侵权认定的标准及原则

发布时间：2018-06-17 23:42

本文选题：互联网 + 商标使用　；参考：《兰州大学学报(社会科学版)》2015年01期

【摘要】：商标使用的情形及手段与商标侵权认定直接相关。商标使用引发的商标侵权冲突不断,一方面商品与服务的营销方式日新月异,商标法的规定无法与营销方式的变化同步;另一方面,随着商标权是财产权的法定化,商标权人的权利不断扩张,造成商标使用效力范围的扩张。在传统商品和服务营销领域确定商标使用行为是否涉及商标侵权并非易事,当商品和服务进入互联网时代,商标使用的情形呈现出更加复杂的多样性,对商标使用是否造成侵权的认定越发显得困难。互联网营销的商标使用行为是否涉及商标侵权,目前在认定标准上并未达成一致,通过对商标使用含义及构成要素的分析,对商标侵权认定应坚持的原则做更进一步的梳理。
[Abstract]:The situation and means of trademark use are directly related to the determination of trademark infringement. The conflict of trademark infringement caused by trademark use is incessant. On the one hand, the marketing methods of goods and services are changing with each passing day, and the provisions of trademark law cannot keep pace with the changes of marketing methods; on the other hand, with the legalization of trademark rights as property rights, The rights of trademark owners are constantly expanding, resulting in the expansion of the scope of the use of trademarks. It is not easy to determine whether trademark use is involved in trademark infringement in the field of traditional marketing of goods and services. When goods and services enter the Internet era, the situation of trademark use presents more complex diversity. It is more and more difficult to identify whether trademark use causes infringement. Whether the use of trademark in Internet marketing involves trademark infringement is not agreed on at present. Through the analysis of the meaning and constituent elements of trademark use, the author further combs the principle that trademark infringement should adhere to.
【作者单位】：中央财经大学法学院;
【基金】：教育部人文社会科学研究规划基金项目(10YJA 820065)
【分类号】：D923.43

【共引文献】