中储粮H分公司市场营销策略研究

发布时间：2018-06-18 02:45

本文选题：粮食产业 + 市场营销　；参考：《黑龙江大学》2015年硕士论文

【摘要】：粮食产业是关乎到国家安全的重要产业,粮食产业的安全与否直接影响到千家万户和国家的经济发展。但是随着中国加入世贸组织,粮食市场对外开放以来国内的粮食安全形势不容乐观,外资企业心存不良,国内企业身单力薄,短短十几年的时间,中国大豆产业已被外资掌控。针对国内及黑龙江粮食产业所处的形势和存在的问题,本文在相关的理论研究基础上,针对中储粮H分公司在发展过程中存在的问题进行梳理和剖析,并结合企业的实际情况提出建议策略,以增强中储粮H分公司的综合竞争能力。在经过资料收集、数据整理等工作的基础上,本文首先介绍了中储粮H分公司的概况、市场营销现状以及在市场营销方面存在的问题;其次,本文应用SWOT方法分析了中储粮H分公司具有的优势、劣势、面临的机遇和挑战,提出调整中储粮H分公司市场营销策略的必要性;最后,根据上述情况的分析提出了中储粮H分公司市场营销问题的策略建议。
[Abstract]:Grain industry is an important industry related to national security. The security of grain industry directly affects the economic development of thousands of households and countries. However, with China's entry into the WTO, the situation of food security in China has not been optimistic since the grain market opened to the outside world. The foreign enterprises have bad minds and domestic enterprises are weak. In a short period of more than ten years, the soybean industry in China has been controlled by foreign capital. In view of the situation and existing problems of grain industry in China and Heilongjiang, this paper, on the basis of relevant theoretical research, combs and analyzes the problems existing in the development of China Grain Storage H Branch. According to the actual situation of the enterprise, some suggestions are put forward in order to enhance the comprehensive competitive ability of China Grain Storage Company. On the basis of data collection and data collation, this paper firstly introduces the general situation, marketing status and problems in marketing of China Grain Storage Company. In this paper, SWOT method is used to analyze the advantages, disadvantages, opportunities and challenges faced by China Grain Storage H Branch, and the necessity of adjusting the marketing strategy of China Grain Storage H Branch is put forward. According to the above analysis, the paper puts forward the strategic suggestions on marketing problems of China Grain Storage H Branch.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.11;F274

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