城市台大型活动的发展困境与突围路径

发布时间：2018-06-19 22:07

本文选题：城市台 + 魅力中国城　；参考：《新闻战线》2017年10期

【摘要】：纵观城市台近几年举办的大型活动,有许多活动策划传播力不够、宣传引导力不够、内容影响力不够、营销公信力不够,陷入发展困境。要提升活动的传播力、引导力、影响力、公信力,必须把责任扛在肩上,把服务做到极致,把受众放在心上,寻找城市台大型活动走出发展困境的有效路径。
[Abstract]:Looking at the large-scale activities held by the city station in recent years, there are many activities which are not enough in planning and dissemination, insufficient in propaganda and guidance, insufficient in the influence of content, and lack of credibility in marketing, so they fall into a dilemma of development. In order to enhance the dissemination, guidance, influence and credibility of the activities, we must shoulder the responsibility, do the service to the utmost, put the audience in mind, and find an effective way to get out of the difficult position of the development of the large-scale activities of the city station.
【作者单位】：盐城广播电视台文艺中心;
【分类号】：G229.2

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