《有效的网络营销》翻译实践报告

发布时间：2018-06-28 06:14

本文选题：功能对等理论 + 网络营销　；参考：《辽宁大学》2015年硕士论文

【摘要】：随着互联网技术的飞速发展,网络已经毫无质疑地成为二十一世纪的关键词。在国内,各大电商的竞争正处于白热化阶段;在世界范围内,网络营销已经打响了一场争夺全球市场和资源的风潮。在美国的畅销书排行榜中,网络营销类书籍通常名列前茅,而国内的多数营销类书籍大多取材于这些英文原版书籍。本报告基于对《有效的网络营销》一书的前五章内容的研究和翻译,以尤金奈达的功能对等理论为依托,同时归纳并结合网络营销英语的特点,运用长句的基本翻译方法以解决网络营销英语文本翻译过程中的问题。本报告主要依据附录中的翻译内容,本文包括三部分,分别为导论、正文以及结论。第一部分是导论,主要介绍了网络营销的发展现状和网络营销类书籍的相关背景知识。第二部分是正文,主要分为三章:第一章是翻译任务描述。介绍本次翻译任务的选题原因及所选《有效的网络营销》一书的意义和价值,并结合本书作者的简要介绍对翻译内容进行了评价。第二章是翻译过程描述。简要描述了译者在总体上了解全文的基础上,完成翻译的材料筹备工作,对翻译进行数量与质量的控制以及翻译任务完成后所进行的修改校验工作。在介绍本文翻译的筹备过程时,主要对奈达功能对等理论进行了阐述。第三章是案例分析。通过对材料中词汇和句子层面的分析和研究,译者总结了网络营销英语的词汇和句式特点。第一,通过对材料中词汇的翻译方法进行研究,总结网络营销类书籍的词汇构成形式:复合词和缩略词。第二,译者在处理营销英语的长句时运用顺译法、逆序法、分译法以及综合法对网络营销英语中的长句进行有批判性的翻译。本报告的最后一部分是结论。是对翻译实践中的技巧和问题进行总结,简述了对今后提高翻译水平的期望。
[Abstract]:With the rapid development of Internet technology, the Internet has become the keyword of the 21 century without any doubt. At home, the competition of the major e-commerce companies is in the white-hot stage; in the world, network marketing has started a global market and resources competition. Online marketing books are usually top of the list of best-selling books in the United States, while most of the domestic marketing books are based on these original English books. Based on the research and translation of the first five chapters of effective online Marketing, this report is based on Eugene Nida's functional equivalence theory and summarizes and combines the characteristics of E-Marketing English. The basic translation method of long sentences is used to solve the problems in the process of online marketing English text translation. This report is mainly based on the translation in the appendix. It consists of three parts: introduction, text and conclusion. The first part is the introduction, mainly introduces the network marketing development present situation and the related background knowledge of the network marketing books. The second part is the text, which is divided into three chapters: the first chapter is the translation task description. This paper introduces the reasons for the topic selection of this translation task and the significance and value of the selected book "effective Network Marketing", and evaluates the translation content with the brief introduction of the author of this book. Chapter two is the description of translation process. On the basis of a general understanding of the full text, the author briefly describes the preparation of translation materials, the quantitative and qualitative control of translation, and the revision and verification of translation tasks. In introducing the preparatory process of translation, Nida's functional equivalence theory is discussed. The third chapter is case analysis. Through the analysis and study of the lexical and sentence levels in the materials, the translator summarizes the lexical and sentence characteristics of online marketing English. First, through the study of the translation methods of the words in the materials, the paper summarizes the lexical forms of online marketing books: compound words and acronyms. Second, the translator uses following translation, reverse order, sub-translation and synthesis to critically translate long sentences in marketing English. The final part of this report is the conclusion. This paper summarizes the skills and problems in translation practice, and briefly discusses the expectations of improving the translation level in the future.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H315.9

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