太原市滑雪场经营现状与发展对策研究

发布时间：2018-06-29 10:34

本文选题：太原市 + 滑雪场　；参考：《太原理工大学》2017年硕士论文

【摘要】：2017年1月,习近平总书记前来河北省张家口市考察北京冬奥会张家口赛区。习近平总书记一再强调:“对于2022年冬奥会的承办被中国视为一个具有特殊意义的重大事件,是我国给全世界展现综合国力的一次机会,承诺一定要办好。”冬奥梦交汇中国梦。与此同时,2022年又恰逢是实现我国伟大复兴第一个一百年的时间点。北京冬奥会可以彰显民族特色、展现综合国力、凝聚国人民心”。我国滑雪产业和国外滑雪产业相比,虽然发展的相对比较晚,但是近些年来迅速崛起,由于地理因素等,东北三省的滑雪场是我国滑雪产业的代表。太原市是山西省的省会城市,相比之下无论是地域原因还是城市发展速度都与东北三省有很大的不同,所以滑雪场的开发与建设一定要找准定位,既要体现中国元素还要展现当地特点。各项规划都要响应习近平总书记的号召,节约集约利用资源、不要贪大求全、乱铺摊子,最大限度发挥资金使用效益的原则。太原市大部分滑雪场在经营建设以及管理方面等都还没有做好足够的准备,很多滑雪场都缺乏规范的经营与管理方式,只是盲目效仿和从众,这样不仅发展滞后,还会造成严重的资源浪费。所以,关于太原市滑雪场的经营现状以及发展对策的研究将是我们眼下发展的重中之重。本文通过文献资料法、问卷调查法、访谈法、实地调查法、数理统计法等体育科研方法对太原市滑雪场进行了研究,并得出了以下结论:1.太原市共有6所滑雪场馆,规模以中、小型滑雪场居多,基本能满足滑雪者的需求,但特色项目非常少,并未形成产业链。6所滑雪场馆分布在四个城区中,分布不集中。滑雪场收费在一定阶段出现恶性竞争,影响雪场的正常经营秩序和利益。2.纵观太原市6所滑雪场,大致都有下列几类状况:主体设施与辅助设施没有及时更新并且不够全面与具体;季节性明显,经营方式单一;各滑雪场的营销方式单一、陈旧;滑雪场管理者与教练员的综合素质有待提高;教练员在专业技能方面应定期进行培训。3.太原市滑雪运动的消费者中男性明显多于女性;消费群体的学历程度大多是本科;大部分都是事业单位以及自由职业的人群;太原市滑雪场还未细化营销目标。适当创新开发不同年龄段的娱乐运动项目。滑雪消费者对滑雪场服务的满意度一般。
[Abstract]:In January 2017, General Secretary Xi Jinping came to Zhangjiakou City, Hebei Province to inspect the Zhangjiakou District of Beijing Winter Olympics. General Secretary Xi Jinping has repeatedly stressed: "the hosting of the 2022 Winter Olympics is regarded by China as a significant event of special significance, and it is an opportunity for China to show the world its comprehensive national strength, and we promise to do it well." Chinese Dream. At the same time, 2022 coincides with the first hundred years of our great renaissance. Beijing Winter Olympics can highlight national characteristics, show comprehensive national strength, the people's hearts and minds. Compared with the foreign skiing industry, the ski industry in our country has developed relatively late, but in recent years it has risen rapidly. Due to geographical factors, the ski fields in the three northeastern provinces are the representatives of the skiing industry in China. Taiyuan is the capital city of Shanxi Province. In contrast, both the regional reasons and the speed of urban development are quite different from those of the three northeastern provinces. Therefore, the development and construction of ski resorts must be located correctly. Both to reflect the Chinese elements but also to show the local characteristics. All plans should respond to the call of General Secretary Xi Jinping, economize on intensive utilization of resources, do not seek perfection, spread stalls, and give full play to the principle of using funds to the maximum extent. Most of the ski resorts in Taiyuan are not well prepared for management and construction. Many ski resorts lack standardized management and management methods, but blindly follow and follow the crowd. This not only lags behind the development, There is also a serious waste of resources. Therefore, the research on the current situation and development countermeasures of Taiyuan ski resort will be the top priority of our current development. Based on the methods of literature, questionnaire, interview, field investigation, mathematical statistics and other sports scientific research methods, this paper makes a study on Taiyuan ski resort, and draws the following conclusions: 1. There are 6 ski resorts in Taiyuan, the scale of which is medium and small ski resorts, which can basically meet the needs of skiers, but the characteristic items are very few, no industrial chain .6 ski resorts are distributed in four urban areas, the distribution is not concentrated. Skiing site charges in a certain period of vicious competition, affecting the normal operation of the ski resort order and interests. 2. 2. Throughout the six ski resorts in Taiyuan, there are the following types of conditions: the main facilities and auxiliary facilities are not updated in time and not comprehensive and specific; seasonality is obvious, the mode of management is single; the marketing mode of each ski resort is single and obsolete; The comprehensive quality of the skis managers and coaches should be improved, and the coaches should be trained regularly in terms of professional skills. Taiyuan City ski sports in the male significantly more than women; consumer groups of education level is mostly undergraduate; most of them are institutions and freelance groups; Taiyuan ski resort has not refined marketing objectives. Appropriate innovation and development of recreational sports of different ages. Ski consumers are generally satisfied with ski services.
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G863.1

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