L公司营销团队满意度研究
发布时间：2018-07-16 23:23
【摘要】：公司如何对待员工,员工就会如何对待客户,员工的满意度是对公司管理工作的真实评价。随着人力资源管理中人性化管理的推动,国内外对满意度的研究愈来愈多。营销的成功与否与企业的生存与发展息息相关,因此研究营销团队的满意度具有重要现实意义,提升营销团队的满意度对大多数企业来说都是重点,营销团队直接面对客户,他们行为所带来的附加值直接影响公司的竞争力。在研究了员工满意度和满意度的相关理论基础上,本研究以L公司的钢帘线部门营销团队员工为研究对象,考察员工满意度的现有状况,经过了问卷调查方法,收集到了102份问卷信息,并从L公司人力资源部门获得了员工基本属性信息,采用描述性分析法对收集到的所有数据进行了分析,结果说明营销团队对于基本需求类问题较为满意,对于个人需求、归属感、个人成长类问题较为不满意,并且满意与否和员工的级别、学历、服务年限等相关变量有关。针对营销团队管理层和人力资源提出了建设性意见,以帮助L公司钢帘线部营销团队的员工实现满意度的提高,同时也希望对其它相关行业营销团队的员工满意度问题有所启示。
[Abstract]:The employee's satisfaction is the true evaluation of the company's management. With the promotion of humanized management in human resource management, there are more and more researches on satisfaction at home and abroad. The success of marketing is closely related to the survival and development of enterprises. Therefore, it is of great practical significance to study the satisfaction of marketing teams. The added value of their actions directly affects the competitiveness of the company. On the basis of studying the related theories of employee satisfaction and satisfaction, this research takes the staff of marketing team of steel cord department of L company as the research object, inspects the existing situation of employee satisfaction, and passes through the questionnaire method. 102 questionnaires were collected, and the basic attributes of employees were obtained from the human resources department of L Company. All the collected data were analyzed by descriptive analysis. The results show that the marketing team is satisfied with the basic needs category, but not satisfied with the personal needs, sense of belonging, personal growth, and whether they are satisfied or not is related to the level of employees, education, service life and other related variables. Some constructive suggestions are put forward for the management and human resources of the marketing team to help the employees of the marketing team in Steel Cord Department of L Company to achieve the improvement of their satisfaction. At the same time, I also hope to enlighten the employee satisfaction of other related industry marketing team.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F416.31
本文编号：2128017
[Abstract]:The employee's satisfaction is the true evaluation of the company's management. With the promotion of humanized management in human resource management, there are more and more researches on satisfaction at home and abroad. The success of marketing is closely related to the survival and development of enterprises. Therefore, it is of great practical significance to study the satisfaction of marketing teams. The added value of their actions directly affects the competitiveness of the company. On the basis of studying the related theories of employee satisfaction and satisfaction, this research takes the staff of marketing team of steel cord department of L company as the research object, inspects the existing situation of employee satisfaction, and passes through the questionnaire method. 102 questionnaires were collected, and the basic attributes of employees were obtained from the human resources department of L Company. All the collected data were analyzed by descriptive analysis. The results show that the marketing team is satisfied with the basic needs category, but not satisfied with the personal needs, sense of belonging, personal growth, and whether they are satisfied or not is related to the level of employees, education, service life and other related variables. Some constructive suggestions are put forward for the management and human resources of the marketing team to help the employees of the marketing team in Steel Cord Department of L Company to achieve the improvement of their satisfaction. At the same time, I also hope to enlighten the employee satisfaction of other related industry marketing team.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F416.31
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