“喜剧热”背景下东方卫视喜剧综艺节目研究
发布时间：2018-07-17 04:23
【摘要】：近年来,随着综艺市场的竞争升级以及广电总局相关限令的陆续发布,各电视机构意识到差异化的节目内容对于频道品牌塑造的重要性,一些电视台开始将目光转向不在禁令之内的喜剧综艺节目。但是,各大电视机构扎堆喜剧综艺市场也引发了一些问题:过度依赖明星、喜剧人才难寻、创新意识淡薄等等。诚然,喜剧综艺节目仅靠制造笑声已不能留住观众的注意力并产生持久影响力。东方卫视率先提出“将原创力量进行到底”的战略构想并为中国电视荧屏贡献了一批优质的原创喜剧类综艺节目。这些节目定位精准、模式新颖、内容丰富,无论在内容编排、节目形式还是在营销策略上都富有创新性并取得了良好的传播效果和广泛的社会影响力,凸显了省级上星卫视的改革决心、创新魄力与践行精神。东方卫视对喜剧综艺节目的探索在获得成功之后也为我国其他同类节目带来了宝贵经验:坚持内容原创,培育优秀编剧;挖掘草根艺人,完善培养机制;弘扬喜剧精神,明确价值导向。同时,这也启示我们只有不断集思广益、创新创优,我国的综艺节目市场才能遍地开花、笑声永驻。
[Abstract]:In recent years, as the competition in the variety arts market has been upgraded and the relevant restrictions issued by the State Administration of Radio, Film and Television, various television organizations have realized the importance of differentiated program content for channel branding. Some TV stations are turning their eyes to comedy variety shows that are not banned. However, the TV organizations in the comedy variety market also caused some problems: excessive reliance on stars, comedy talent difficult to find, weak sense of innovation and so on. To be sure, comedy variety shows can no longer hold viewers' attention and make lasting impact by making laughter alone. Dongfang Satellite TV took the lead in putting forward the strategic idea of "carrying the original power to the end" and contributed a number of high-quality original comedy variety shows to the Chinese TV screen. These programs are accurate in orientation, novel in mode, rich in content, innovative in content arrangement, program form and marketing strategy, and have achieved good communication effect and wide social influence. Highlights the provincial star satellite TV reform determination, innovation and practice spirit. Oriental Satellite TV's exploration of comedy variety shows has also brought valuable experience to other similar programs in China: persisting in original content, cultivating excellent screenwriters, digging grassroots entertainers, perfecting training mechanism, carrying forward the spirit of comedy. Clear value orientation. At the same time, this also enlightens us that only by constantly brainstorming, innovating and creating excellence, can the variety show market of our country blossom everywhere and laugh forever.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
[Abstract]:In recent years, as the competition in the variety arts market has been upgraded and the relevant restrictions issued by the State Administration of Radio, Film and Television, various television organizations have realized the importance of differentiated program content for channel branding. Some TV stations are turning their eyes to comedy variety shows that are not banned. However, the TV organizations in the comedy variety market also caused some problems: excessive reliance on stars, comedy talent difficult to find, weak sense of innovation and so on. To be sure, comedy variety shows can no longer hold viewers' attention and make lasting impact by making laughter alone. Dongfang Satellite TV took the lead in putting forward the strategic idea of "carrying the original power to the end" and contributed a number of high-quality original comedy variety shows to the Chinese TV screen. These programs are accurate in orientation, novel in mode, rich in content, innovative in content arrangement, program form and marketing strategy, and have achieved good communication effect and wide social influence. Highlights the provincial star satellite TV reform determination, innovation and practice spirit. Oriental Satellite TV's exploration of comedy variety shows has also brought valuable experience to other similar programs in China: persisting in original content, cultivating excellent screenwriters, digging grassroots entertainers, perfecting training mechanism, carrying forward the spirit of comedy. Clear value orientation. At the same time, this also enlightens us that only by constantly brainstorming, innovating and creating excellence, can the variety show market of our country blossom everywhere and laugh forever.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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