微电影广告与品牌营销
发布时间：2018-07-18 09:07
【摘要】：经过多年的探索实践,我国微电影广告已经步入了稳定发展期,微电影广告的年产数量日益扩大,虽然能引发受众强烈共鸣或取得预期良好传播效果的案例不多,但是,微电影广告在很长一段时间内还将是品牌营销所看好的方式。本文从营销特点和营销方式入手,阐释微电影广告如何对品牌营销产生作用,以加深对微电影广告的正确认知。
[Abstract]:After many years of exploration and practice, China's micro-film advertising has entered a stable development period, the annual production of micro-film advertising is increasingly expanding, although the audience can arouse strong resonance or achieve the expected good communication results are few, but, Micro-film advertising in a long period of time will also be a good way of brand marketing. Starting with the marketing characteristics and marketing methods, this paper explains how the micro-film advertisement exerts its effect on the brand marketing, in order to deepen the correct cognition of the micro-film advertisement.
【作者单位】： 西安石油大学;
【分类号】：J959
[Abstract]:After many years of exploration and practice, China's micro-film advertising has entered a stable development period, the annual production of micro-film advertising is increasingly expanding, although the audience can arouse strong resonance or achieve the expected good communication results are few, but, Micro-film advertising in a long period of time will also be a good way of brand marketing. Starting with the marketing characteristics and marketing methods, this paper explains how the micro-film advertisement exerts its effect on the brand marketing, in order to deepen the correct cognition of the micro-film advertisement.
【作者单位】： 西安石油大学;
【分类号】：J959
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