大连PA公司员工培训案例研究

发布时间：2018-07-18 07:44

【摘要】：自2008年经济危机的阴霾消散后,中国经济复苏并得到了高速的发展,国家综合国力有了极大的提升,国人在满足了物质基础的需要后,逐渐对个人人寿保险表现出了浓厚的兴趣,因此我国的保险行业也借此契机迅速崛起,获得了前所未有的发展空间,往往机遇与挑战并存,业务量的激增,企业规模的扩大,这些因素都对保险公司员工的专业能力和综合素质提出了更高的要求。保险行业按其产品性质应该划分为服务行业,营销手段也主要是采用全员营销的形式,所以保险公司的员工质量和水平直接关乎保险公司的长期战略目标的实现。目前国家政策大力扶持商业保险发展,从而缓解社会统筹保险的压力,给国内外各大保险公司提供了良好的发展环境,保险行业内部的竞争也日趋激烈,而这种竞争归根结底是对人才的竞争,如何解决保险公司优质人才稀缺的情况,通过何种培训手段让保险公司员工的业务能力和综合素质得到全面的提升等问题,越来越被业内管理层所重视。我国在进行了劳动法的修订之后,传统的雇主和员工之间的劳资关系发生了巨大变化,“铁饭碗”行情在任何一个行业都将不复存在,对于员工而言也有了更多的选择空间,所以传统的人力资源管理理念也需要进行全面更新,从而更好地适应时代的变化。本文首先通过对大连PA公司实际存在的员工培训案例进行呈现,通过生动的案例描述引出大连PA公司当前存在的人力资源管理和员工培训问题；接下来将结合大连PA公司的情况和保险行业的背景,综合运用员工培训管理理论、员工培训评估理论以及ISD、Gold Stein等培训需求分析模型,科学深入的对大连PA公司员工培训问题进行全面剖析。通过分析可以发现大连PA公司在员工培训管理方面存在员工培训工作不受重视、培训项目没有针对性、培训系统不够健全和没有有效的培训评估系统等问题,正是这些因素共同作用导致了大连PA公司在员工培训工作出现了重大的漏洞,使得大连PA公司业绩下滑,员工稳定性降低、归属感和忠诚度欠缺。为了能够有效的改变大连PA公司员工培训现状,作者有针对性的对大连PA公司提出了：提高员工培训的战略地位、设计具有针对性的培训项目、完善员工培训系统和建立有效的培训评估系统等四项建议和对策,通过这一系列措施的实施,才能从根本上解决大连PA公司员工培训和人力资源管理方面的困扰。最后论文希望能够以大连PA公司的员工培训问题为戒,通过科学有效的管理措施帮助其他保险类企业在解决同类问题的过程获得一定的帮助和参考。
[Abstract]:Since the gloom of the economic crisis dissipated in 2008, China's economy has recovered and gained rapid development. The country's comprehensive national strength has been greatly enhanced. After the Chinese people have met the needs of the material base, Gradually showed a strong interest in personal life insurance, so the insurance industry in our country also took advantage of this opportunity to quickly rise, to obtain unprecedented space for development, often co-exist opportunities and challenges, the surge in business volume, the expansion of the scale of enterprises. These factors all put forward higher request to the professional ability and comprehensive quality of insurance company staff. The insurance industry should be divided into service industry according to the nature of its products, and the marketing means are mainly in the form of all-staff marketing, so the quality and level of the employees of the insurance company is directly related to the realization of the long-term strategic goal of the insurance company. At present, the state policy has vigorously supported the development of commercial insurance, thus easing the pressure on the overall social insurance, providing a good development environment for the major insurance companies at home and abroad, and the competition within the insurance industry is becoming increasingly fierce. In the final analysis, this kind of competition is the competition for talents. How to solve the problem of the scarcity of high-quality talents in insurance companies, and how to improve the business ability and comprehensive quality of employees of insurance companies through what training means? More and more by the industry management attention. After the revision of China's labor law, the traditional labor relations between employers and employees have undergone tremendous changes. The "iron rice bowl" market will no longer exist in any industry, and there is more room for employees to choose from. So the traditional concept of human resources management also needs to be fully updated to better adapt to the changes of the times. Firstly, this paper presents the actual employee training cases of Dalian PA Company, and through vivid case description leads to the current human resource management and employee training problems of Dalian PA Company. Then, combining with the situation of Dalian PA Company and the background of insurance industry, we will apply the theory of employee training management, the theory of employee training evaluation and the training needs analysis model such as ISD Gold Stein, etc. Scientific and in-depth analysis of Dalian PA employees training problems. Through the analysis, we can find that Dalian PA Company has some problems, such as the staff training work is not paid attention to, the training project is not targeted, the training system is not perfect and there is no effective training evaluation system, etc. It is these factors that cause Dalian PA Company to have a significant loophole in employee training, which makes Dalian PA company's performance decline, employee stability lower, and lack of belonging and loyalty. In order to effectively change the current situation of employee training in Dalian PA Company, the author has put forward to Dalian PA Company: improve the strategic position of staff training, design targeted training projects, Four suggestions and countermeasures such as perfecting employee training system and establishing effective training evaluation system can fundamentally solve the problems of employee training and human resource management in Dalian PA Company through the implementation of this series of measures. Finally, the paper hopes to learn from the employee training problem of Dalian PA Company, and help other insurance enterprises to get some help and reference in the process of solving the similar problems through scientific and effective management measures.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F842.3

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