广汇能源股份有限公司发展战略研究
发布时间：2018-07-18 07:24
【摘要】：随着中国经济的高速发展,对能源需求的不断增长以及低碳经济对环保要求的提高,天然气将有效解决能源供应安全与生态环境保护的双重问题,尤其是现在发展空间较大的LNG行业,我国相继出台一系列扶持政策,使得中国LNG企业迎来了机遇。随着民企的进入,企业也因其在行业环境中的各种机遇与威胁,自身内部条件中的优势与不足并存的情况下,面临着战略制定和决策中的挑战。广汇能源作为以LNG业务为主的能源民企,准确地制定企业发展战略不仅对于自身发展有指导意义并对其他民企发展也有借鉴作用。本文首先对于广汇能源所处宏观环境和LNG行业环境,分别利用PEST分析和波特五力模型分析总结出公司所处外部环境中的机遇与威胁因素,为了稳定和较高的准确性用层次分析法(AHP)给每个因素赋值,并通过外部因素评价矩阵(EFE)来评价公司利用外部机会和回避外部威胁的水平。从而得出结论:广汇能源的得分较高于平衡均值,对外部环境及时做出了反应。而后对于公司内部环境从各个职能方面进行详尽的分析,总结出公司内部优势与劣势,同样用层次分析法(AHP)进行因素赋值并通过内部因素评价矩阵(IFE)来总体评价企业内部掌控力。从而得出广汇能源得分略高于平衡均值,应在有待加强内部实力。基于上述内外部分析,先通过用SWOT分析总结出12种备选发展战略。再后采用SPACE矩阵分析确定广汇能源在行业中的战略地位,结果显示公司在高速增长的行业中,具有主要竞争优势,表明应采取竞争战略。随后把公司所处的战略地位与所形成的备选发展战略相互匹配,初步筛选备选战略得出较适合公司5种战略。然后利用QSPM矩阵分析评价并确定适合广汇能源最佳的发展战略,分别为:市场开发战略、前向一体化战略、市场渗透战略和建立合资企业战略等四种发展战略。最后提出实施战略的保障措施,分别是:加强人力资源管理、加强营销管理以及加强公司文化建设等三方面。
[Abstract]:With the rapid development of China's economy, the increasing demand for energy and the improvement of environmental protection requirements for low-carbon economy, natural gas will effectively solve the dual problems of energy supply security and ecological environment protection. Especially for the LNG industry, China has introduced a series of supporting policies, which make the LNG enterprises in China welcome the opportunity. With the entry of private enterprises, enterprises are faced with the challenges of strategic formulation and decision-making because of the opportunities and threats in the industry environment and the coexistence of advantages and disadvantages in their own internal conditions. As a private enterprise with LNG business as the main source of energy, the development strategy of Guanghui Energy Company not only has guiding significance for its own development, but also can be used as a reference for the development of other private enterprises. First of all, for the macro environment and LNG industry environment of Guanghui Energy Company, the paper summarizes the opportunity and threat factors in the external environment by pest analysis and Porter five Force Model, respectively. In order to be stable and accurate, AHP is used to assign value to each factor, and the external factor evaluation matrix (EFE) is used to evaluate the level of taking advantage of external opportunity and avoiding external threat. It is concluded that the energy score of Guanghui is higher than that of equilibrium, and the external environment is responded to in time. Then the internal environment of the company from the various aspects of the detailed analysis of the functions, summed up the company's internal strengths and weaknesses, The AHP is also used to assign the factors and the internal factor evaluation matrix (IFE) is used to evaluate the internal control of the enterprise. It is concluded that the energy score of Guanghui is slightly higher than the average balance, and the internal strength should be strengthened. Based on the above internal and external analysis, this paper summarizes 12 alternative development strategies by SWOT analysis. Then space matrix analysis is used to determine the strategic position of Guanghui Energy in the industry. The results show that the company has the main competitive advantage in the high growth industry, indicating that the competitive strategy should be adopted. Then the strategic position of the company is matched with the alternative development strategy, and the five strategies are selected. Then QSPM matrix analysis is used to evaluate and determine the best development strategy suitable for Guanghui Energy, which includes market development strategy, forward integration strategy, market penetration strategy and joint venture strategy. Finally, the paper puts forward the guarantee measures of implementing strategy, which are three aspects: strengthening human resource management, strengthening marketing management and strengthening the construction of company culture.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.2;F272
本文编号：2131178
[Abstract]:With the rapid development of China's economy, the increasing demand for energy and the improvement of environmental protection requirements for low-carbon economy, natural gas will effectively solve the dual problems of energy supply security and ecological environment protection. Especially for the LNG industry, China has introduced a series of supporting policies, which make the LNG enterprises in China welcome the opportunity. With the entry of private enterprises, enterprises are faced with the challenges of strategic formulation and decision-making because of the opportunities and threats in the industry environment and the coexistence of advantages and disadvantages in their own internal conditions. As a private enterprise with LNG business as the main source of energy, the development strategy of Guanghui Energy Company not only has guiding significance for its own development, but also can be used as a reference for the development of other private enterprises. First of all, for the macro environment and LNG industry environment of Guanghui Energy Company, the paper summarizes the opportunity and threat factors in the external environment by pest analysis and Porter five Force Model, respectively. In order to be stable and accurate, AHP is used to assign value to each factor, and the external factor evaluation matrix (EFE) is used to evaluate the level of taking advantage of external opportunity and avoiding external threat. It is concluded that the energy score of Guanghui is higher than that of equilibrium, and the external environment is responded to in time. Then the internal environment of the company from the various aspects of the detailed analysis of the functions, summed up the company's internal strengths and weaknesses, The AHP is also used to assign the factors and the internal factor evaluation matrix (IFE) is used to evaluate the internal control of the enterprise. It is concluded that the energy score of Guanghui is slightly higher than the average balance, and the internal strength should be strengthened. Based on the above internal and external analysis, this paper summarizes 12 alternative development strategies by SWOT analysis. Then space matrix analysis is used to determine the strategic position of Guanghui Energy in the industry. The results show that the company has the main competitive advantage in the high growth industry, indicating that the competitive strategy should be adopted. Then the strategic position of the company is matched with the alternative development strategy, and the five strategies are selected. Then QSPM matrix analysis is used to evaluate and determine the best development strategy suitable for Guanghui Energy, which includes market development strategy, forward integration strategy, market penetration strategy and joint venture strategy. Finally, the paper puts forward the guarantee measures of implementing strategy, which are three aspects: strengthening human resource management, strengthening marketing management and strengthening the construction of company culture.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.2;F272
【参考文献】
相关硕士学位论文 前1条
1 周富;企业经营战略管理研究[D];西南交通大学;2004年
，本文编号：2131178
本文链接：https://www.wllwen.com/guanlilunwen/yingxiaoguanlilunwen/2131178.html
