泰华橡胶有限责任公司浓缩天然乳胶的营销策略研究

发布时间：2018-07-23 15:31

【摘要】：橡胶产业是泰国的主要出口产品。橡胶制品主要出口到美国、中国、日本和欧洲的高工业国家。天然橡胶的主要生产国和出口国是泰国、马来西亚、印度尼西亚和越南。至于竞争环境的评估,泰国的竞争力是在熏橡胶和乳胶的最高水平。为了适应全球化的发展,政府机构制定的发展战略,促进了泰国橡胶事业的发展。然而,2015年上半期,从AEC获取的信息仍然很匮乏,自由贸易协定也是一样。这项研究的目的是产生当代信息的生产,以提高竞争力,并支持实施作为一个政策规划的使用。本研究旨在探讨泰国华橡公共公司的橡胶生产和营销计划,分析其积极因素和局限性,并从不同的私人和政府来源推荐策略和数据。研究表明,泰国橡胶生产已经在一个强劲的增长阶段很多年,有增加生产的空间,因为供应仍然不能满足世界市场的需求。为了建立一个强大的橡胶业务,生产和销售应该是计划根据内部因素,这种作为生产土壤,橡胶应变,化学肥料,更高的国内销售价格,方便运输,建立国际橡胶企业建立合作组织在三个国家,泰国,马来西亚和印度尼西亚;和外部因素,例如,移动基地的汽车生产到泰国和中国的世界需求生胶,自由世界贸易,经济状况比同等国家和世界经济的增长。泰国橡胶发展适当的策略将是:来支持和发展提高橡胶菌株,以增加生产每清莱,以发展优质肥代替化肥,以提高技术的发展,以降低买家的谈判力,对原材料和生产价值交易,以支持研究橡胶,以寻找机会在世界自由贸易,建立标准,促进品牌认可转化橡胶生产;政府政策应该是清晰、连续,为了服务于国际橡胶业务,帮助他们找到新的机会。并根据世界价格建立国家价格。世界橡胶生产的需求不断增加,泰国仍然是世界上主要的橡胶生产国,橡胶生产应该是可持续的,并给予优先发展。与新世界贸易出现的次序,如移动的基地生产的汽车到亚洲,泰国,马来西亚和印度尼西亚之间的合作组织应该被开发,以确保我们国家获得最大效益,延长橡胶生产可持续发展的未来。本研究的主要目的是研究公司的营销计划、优势、劣势、机会和威胁。分析和应用,通过使用其他相关的研究和理论,以促进营销效率的发展。从研究中得出以下结论;(1)在诸如人口、经济、社会和文化、自由贸易投资和全球气候变化等行业中,有不同的情感因素。国家和国际的限制是农业发展方向的主要因素。当经济处于低迷时期,橡胶行业也会对各个方面产生影响,尤其是橡胶的需求。社交、技术和新来者的竞争对手也是他们肩上的另一个风险。而在企业中发挥最大作用的最重要的组织就是政府。一切在这项业务主要依赖的信度和效度的政府或商务部是确切的,即时乳胶基础价格,促进橡胶相关的产品和支持研究设施甚至援助基金组织提高橡胶制品和人工林对国际竞争对手。因此,泰华橡胶有限公司必须做好准备,以适应不断变化的情况。(2)大中华橡胶有限公司还关注内部环境因素,特别是影响公司的内部环境因素。公司的关键方法是在泰国的南部获得更多的中介,通过解决橡胶的价格在每一天,并应用推广的使用,以吸引更多的中介。此外,公司还计划在国内和国际性的公司作为原料交付橡胶制品。并着重于本集团的供应商,谁是我们的目标市场,并买了集中乳胶的估计价格。内部环境分析是一个广泛的审查公司的运作,内部指导和任务的所有方面。典型的审查方面的营销策略,生产能力,远见和领导能力。所有这些都是用挑剔的眼光来检查发现这些方面可能是有问题的,但在日常运作中被忽视。非营利组织也可能进行类似的分析。公司管理层通常会启动这一内部分析,以确定风险和机会的领域。高级管理层对本组织的整体运作进行评估,以评估其长处和短处。这通常是一个详尽的审查,目的是确定和纠正这些内部因素,限制了公司的增长。内部环境分析与外部分析形成对比,这是一个宏观的经营环境。(3)泰华橡胶有限公司分为两家主要的市场主体、供应商及客户。主要目标是扩大在南方的橡胶种植园。有许多新的供应商谁可以提供更多的橡胶材料比市场需求。公司的目标市场是中介集团。泰华橡胶有限公司是第一家,在南部地区,提供充分的管理制度和资金,发展高标准的现代机械和技术。该过程将经过4个磷的营销计划,以实现公司的目标,包括提高企业的竞争力。公司采用KPI(关键绩效指标)来帮助清理他们的价值,在任何规模的组织。战略计划是支持问题的问题,通过提供以下目标的市场计划;1)提高竞争力的能力。2)提高单位面积的效率。3)以出口橡胶为原料的比例降低。4)促进橡胶制品创造更多价值。5)在国内和国际上扩大橡胶制品。6)提高生产率和质量的橡胶为原料。7)提高农民的生产技能。8)提高原胶质量。9)提高系统和技术转移过程。10)国内外橡胶系统升级。11)改善橡胶加工,橡胶制品和橡胶木。12)改善公共部门管理。13)鼓励国际合作,支持东盟(AEC)。14)研究的影响,从AEC的适应和利用。15)研究支持。16)增加收入,提高橡胶农民的幸福感。17)人力资源开发。
[Abstract]:Rubber industry is the main export product of Thailand. Rubber products are mainly exported to high industrial countries in the United States, China, Japan and Europe. The main producers and exporters of natural rubber are Thailand, Malaysia, Indonesia and Vietnam. As for the assessment of the competitive environment, the competitiveness of Thailand is the highest level of fumigating rubber and latex. To adapt to the development of globalization, the development strategy developed by government institutions has promoted the development of the rubber industry in Thailand. However, in the first half of 2015, the information obtained from AEC was still very scarce and the free trade agreement was the same. The purpose of this study was to produce contemporary information production to improve competitiveness and to support implementation as a policy regulation. The purpose of this study is to explore the rubber production and marketing plans of Thailand Hua oak public company, analyze its positive factors and limitations, and recommend strategies and data from different private and government sources. Research shows that the production of rubber in Thailand has been in a strong stage of growth for many years, with the increase of production space because the supply is still available. In order to build a strong rubber business, production and sales should be planned based on internal factors, such as production soil, rubber strain, chemical fertilizer, higher domestic sales price, convenient transportation, and establishment of international rubber enterprise cooperation organization in three countries, Thailand, Malaysia and Indonesia; and external factors, such as the mobile base of automobile production to Thailand and China's world demand for raw rubber, free world trade, economic conditions than the same countries and the world economy growth. Thailand rubber development appropriate strategy will be to support and develop rubber strains to increase production per Chiang Rai, in order to develop high quality fertilizer Instead of chemical fertilizer, to improve the development of technology, to reduce the bargaining power of buyers, to trade in raw materials and production value, to support the research of rubber, to find opportunities in the world free trade, to establish standards, to promote brand recognition and to transform rubber production; government policy should be clear, continuous, to serve the international rubber business and help them find new Thailand is still the major rubber producer in the world, and rubber production should be sustainable and give priority to development. In the order of new world trade, such as mobile base produced cars to Asia, Thailand, Malaysia and India. The cooperation organization between the degrees of degree should be developed to ensure that our country gains the maximum benefit and prolongs the future of sustainable development of rubber production. The main purpose of this study is to study the company's marketing plans, advantages, disadvantages, opportunities and threats. Analysis and application, by making use of other related research and theories to promote marketing efficiency. The following conclusions are drawn from the study; (1) there are different emotional factors in industries such as population, economy, society and culture, free trade and investment and global climate change. National and international restrictions are the main factors in the direction of agricultural development. When the economy is low, the rubber industry will also have an impact on all aspects. It is the demand of rubber. Social, technical and newcomer competitors are another risk on their shoulders. The most important organization that plays the most important role in the enterprise is the government. All the government or commerce department, which is mainly dependent on the reliability and validity of the business, is exact, instant latex base price, and rubber related. Products and support research facilities even aid fund organizations to improve rubber products and artificial forests to international competitors. Therefore, Taihua Rubber Co., Ltd. must be prepared to adapt to the changing situation. (2) the big Chinese Rubber Co., Ltd. also concerns the internal environmental factors, especially the internal environmental factors of the company. The key method is to obtain more intermediaries in the southern part of Thailand by solving the rubber price in every day, and applying the promotion to attract more intermediaries. In addition, the company also plans to deliver rubber products at home and international companies as raw materials. And focus on the group's suppliers, who are our target market, and bought a collection The estimated price of latex. Internal environmental analysis is a broad review of the company's operations, internal guidance and all aspects of the task. Typical review aspects of marketing strategies, productivity, vision and leadership. All of this is a critical look at finding that these aspects may be problematic, but in the daily operation. A non-profit organization may also have a similar analysis. The corporate management usually starts this internal analysis in order to determine the areas of risk and opportunity. Senior management evaluates the overall operation of the organization to assess its strengths and weaknesses. This is usually a detailed review aimed at determining and correcting these internal factors. This is a macro operating environment. (3) Taihua Rubber Co., Ltd. is divided into two major market subjects, suppliers and customers. The main goal is to expand the rubber plantations in the south. There are many new suppliers who can provide more rubber materials than other suppliers. Market demand. The company's target market is the intermediary group. Tai Hua Rubber Co., Ltd. is the first, in the south, to provide sufficient management system and funds to develop high standard modern machinery and technology. The process will pass 4 phosphorus marketing plans to achieve the company's goals, including improving the competitiveness of the enterprise. The company adopts the KPI (key) Performance indicators) to help clean up their value, on any scale of organization. Strategic plans are issues that support problems, market plans that provide the following goals; 1) ability to increase competitiveness.2) to increase the efficiency of unit area efficiency.3) to reduce the proportion of rubber as raw material to lower.4) to promote rubber products to create more value.5) in domestic and International rubber products.6) increasing productivity and quality of rubber for raw material.7) improving farmers' production skills.8) improving the quality of raw rubber) improving the quality of raw rubber).9) improving system and technology transfer process.10) domestic and foreign rubber system upgrading.11) improving rubber processing, rubber products and rubber wood.12) improving public sector management.13) encouraging international cooperation and supporting the East. AEC (.14), the impact of research, from AEC's adaptation and utilization of.15) to support.16) to increase income and improve the well-being of rubber farmers.17) human resource development.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72;F274

【相似文献】