谈电子商务对营销渠道管理的影响
发布时间：2018-07-24 11:45
【摘要】：信息化和网络化是当今商贸流通行业突破发展瓶颈、扩大市场份额和消费者群体的必经之路。电子商务营销方式给传统企业带来高收益和创新思维的同时,也对商品和劳务在流通过程中的管理方式和方法提出了挑战。本文首先阐述了电子商务和营销渠道管理发展现状,之后分析了电子设备应用对目前营销渠道管理所产生的影响以及存在的问题,并在此基础上,提出了电子商务背景下营销渠道管理的发展方向。
[Abstract]:Informationization and network are the only way to break through the development bottleneck and expand the market share and consumer group. The electronic commerce marketing method brings the high profit and the innovation thought to the traditional enterprise, at the same time, it also puts forward the challenge to the management way and method of the goods and service in the circulation process. This paper first describes the development of e-commerce and marketing channel management, and then analyzes the impact of the application of electronic equipment on the current marketing channel management and the existing problems, and on this basis, The development direction of marketing channel management under the background of e-commerce is put forward.
【作者单位】： 广东工程职业技术学院;
【分类号】：F274;F724.6
，
本文编号：2141274
[Abstract]:Informationization and network are the only way to break through the development bottleneck and expand the market share and consumer group. The electronic commerce marketing method brings the high profit and the innovation thought to the traditional enterprise, at the same time, it also puts forward the challenge to the management way and method of the goods and service in the circulation process. This paper first describes the development of e-commerce and marketing channel management, and then analyzes the impact of the application of electronic equipment on the current marketing channel management and the existing problems, and on this basis, The development direction of marketing channel management under the background of e-commerce is put forward.
【作者单位】： 广东工程职业技术学院;
【分类号】：F274;F724.6
，
本文编号：2141274
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