媒介融合趋势下报业传媒集团融合发展研究

发布时间：2018-07-24 20:20

【摘要】：互联网新媒体的快速成长给传统纸媒带来巨大冲击。4G技术为移动数字技术裂变发展加了一把催化剂,以各种电子报刊、微博、微信、门户网站、智能手机终端等为代表的新媒体形式层出不穷,改变着大众获取新闻的途径乃至生活思维方式也剧烈重构着既有的传媒生态格局。一时间“报纸消亡论”泛起,有人认为纸媒“进入了漫长的冬天”,形成了一去不复返的“抛物线”下滑。随着媒介融合理论与实践逐步成熟并且上升到了国家传媒转型的高度,国内众多报业传媒集团纷纷走上了媒介融合的转型发展之路。针对报业传媒集团融合发展问题,本文通过梳理媒介融合概念发展和国内一些著名报业传媒集团的媒介融合尝试,结合本人在华西传媒集群华西都市报社实践的所见所闻以及搜集的第一手资料,通过运用新闻传播学、媒体经营学理论为支撑并且借鉴近5年以来各大高校和相关研究机构在媒介融合、报业传媒集团融合发展的最新研究成果,旨在通过对国内几大都市报媒介融合的个案分析,探寻适合国内报业传媒集团的媒介融合发展之路。全文共五章:第一章是绪论。第二章是对媒介融合概念及当前国内报业进行媒介融合的条件原因分析。第三章主要是解析国内较具代表性的报业传媒集团包括:烟台日报报业集团、成都传媒集团、南方日报报业集团和华西传媒集群进行媒介融合的举措,提炼出各报业传媒集团的媒介融合模式。第四章主要是基于第三章对各报业传媒集团媒介融合过程的梳理,提出在媒介融合过程之中所遇到的一些困境和需要避免的一些误区以及在此基础上提出初步解决问题的对策,把媒介融合引向内容建设、渠道终端完善、提升营销策略媒介经营管理和制度建设等的层面。
[Abstract]:The rapid growth of new Internet media has brought huge impact to traditional print media. 4G technology has added a catalyst for the development of mobile digital technology, with various electronic newspapers, Weibo, WeChat, portal, New media forms, such as smart phone terminals, are emerging in endlessly, which changes the way for the public to obtain news and even the way of thinking about life. It also dramatically reconstructs the existing media ecological pattern. For a time, "newspaper death theory" spread, some people think that print media "entered a long winter", forming a gone "parabola" slide. With the theory and practice of media convergence gradually maturing and rising to the height of national media transformation, many domestic newspaper media groups have embarked on the road of media integration transformation and development. In view of the problem of the integration and development of newspaper media groups, this paper attempts to develop the concept of media convergence and the media convergence of some famous newspaper media groups in China. In combination with what I have seen and heard in the practice of Huaxi Metropolitan News, a mass media cluster in West China, and the first-hand information collected, through the use of journalism and communication, Based on the theory of media management and drawing lessons from the latest research results of media convergence and media group integration in various universities and related research institutions in the past five years, this paper aims to analyze the case study of media integration in several major metropolitan newspapers in China. To explore the road of media integration and development suitable for domestic newspaper media groups. The first chapter is introduction. The second chapter analyzes the concept of media convergence and the conditions of media convergence in China. The third chapter mainly analyzes the media integration measures of the representative newspaper media groups in China, including Yantai Daily News Group, Chengdu Media Group, Southern Daily newspaper Group and West China Media Group. Abstract the media integration model of various media groups of newspaper industry. The fourth chapter is mainly based on the third chapter of the media convergence process of various newspaper groups, put forward some difficulties encountered in the process of media convergence and some misunderstandings that need to be avoided, and on this basis put forward preliminary solutions to the problem. The media fusion is led to content construction, channel terminal perfection, and promotion of marketing strategy, media management and system construction.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G219.2

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