吉安广播电视媒体控制管理系统的研究与分析

发布时间：2018-07-24 21:22

【摘要】：广播电视的编排并不是对媒体素材的一个简单排序和播放,需要对不同用户群体进行需求定位和营销策略；整个电视节目的编排关系到电视台节目传播的整体效果,也就是关系到整体电视台节目的收视率。而对电视台的决策者和管理者来说,他们需要合理的安排和整合电视台的资源,对电视台的媒体素材能够统一的规划和安排;把电视台的相关媒体素材进行梳理,结合实际客户群体的需求去设计和编排电视台的节目,通过节目的个性化来吸引客户群体,提高电视台的核心竞争力。主要介绍了吉安广播电视媒体控制管理系统的研究背景和同类系统研究与应用现状,根据论文的研究背景定下本文的研究方向和主要工作内容;在业务分析中,论文对广播电视媒体控制管理系统业务存在的问题、组织机构、原有业务流程等进行了分析；同时,给出了信息化改造后的业务流程；在功能分析中,本文通过系统模块的用例分析,明确了广播电视媒体控制管理系统的功能,并且给出了系统的总体功能和各功能模块的功能包图,包括项目采集功能、编目功能、媒体检索功能、存储功能、制作与播放功能和系统管理功能等模块：在系统数据分析中,本文对系统各功能的所涉及到需要处理的数据进行了分析,给出了系统实体类之间的关系图,建立了数据库表结构。本文从实际的业务需求出发,详细的描述了电视节目编排与控制系统存在的不足和需要改进的地方。传统的业务存在素材整理和分类混乱、媒体素材无法进行历次结构化积累、管理效率低下和节目编排盲目等方面,所以,在信息化发展迅速的时代,我们必须利用好这个契机,通过信息化的手段来完善电视节目编排与控制系统。解决了电视台素材管理的信息化,提高了各个部门的整体工作效率。
[Abstract]:The arrangement of radio and television is not a simple sort and broadcast of the media material, but needs to be orientated and marketed to different user groups. The arrangement of the whole TV program is related to the overall effect of the transmission of the TV program. That is, related to the overall television program ratings. For the decision-makers and managers of the TV stations, they need to arrange and integrate the resources of the TV stations reasonably, to plan and arrange the media materials of the TV stations in a unified manner, and to sort out the relevant media materials of the TV stations. According to the demand of the actual customer group, the program of TV station is designed and arranged. The individuation of the program can attract the customer group and improve the core competitiveness of the TV station. This paper mainly introduces the research background of Ji'an radio and television media control management system and the research and application status of the same kind of system. According to the research background of this paper, it sets the research direction and main work content of this paper. The paper analyzes the problems existing in the business of the radio and television media control management system, the organization, the original business process and so on; at the same time, it gives the business process after the information transformation; in the function analysis, Through the use case analysis of the system module, the function of the radio and television media control management system is clarified, and the overall function of the system and the function package diagram of each function module are given, including the project collection function and the cataloging function. Media retrieval function, storage function, production and playback function and system management function. In the system data analysis, this paper analyzes the data that need to be processed. The relation diagram between system entity classes is given, and the database table structure is established. Based on the actual business requirements, this paper describes in detail the shortcomings of the TV program layout and control system and the areas that need to be improved. There is confusion in material sorting and classification in traditional business, media materials cannot be accumulated in previous times, management efficiency is low and programming is blind. Therefore, in the era of rapid development of information technology, we must make good use of this opportunity. Through the means of information to improve the television program layout and control system. It solves the informationization of TV material management and improves the overall working efficiency of each department.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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