基于ASP.NET的黑河药厂营销管理系统的设计与实现

发布时间：2018-07-29 18:54

【摘要】：在现如今的企业,企业要想生存和发展,就要依靠利润,因此企业在发展的过程中是不断追求利润的过程。那么企业的发展就需要依靠现代化的技术来支持。随着现代化信息技术水平的不断提高,各种信息化的系统在企业中得到更多的应用。营销管理系统是现在企业应用比较多的管理系统,营销管理系统的应用可以使企业在减少库存、促进销售、加快生产等方面都起到了充分的作用,从而提高企业的竞争水平。本课题是针对黑河药厂的生产、库存、销售和售后等一系列任务需求的情况下开发设计的。黑河药厂是黑龙江省黑河市的一家制药企业,由于药厂在各种业务上的效率不是很高,因此有必要设计一套适合黑河药厂发展的营销管理系统。此系统涵盖了黑河药厂各个业务阶段的工作内容。系统开发从最开始的调研到最后的实施本人都进行了参与。本文所设计的黑河药厂的营销管理系统采用B/S结构,此结构可以在广域网内使用,系统维护和升级方便,是现代信息系统开发比较流行的结构。数据库采用Oracle数据库,Oracle数据库可以处理的数据量大,数据类型丰富,而且Oracle数据库比较成熟。系统设计采用ASP.NET技术,此技术继承了ASP的优点,利用.NET的框架,技术比较成熟和先进。系统共分为6个功能模块,分别为:系统客户服务、库房管理、内业管理、物流管理、领导查询和业务员查询。本文主要对其中的客户服务、库房管理两个模块进行设计。本文的主要内容是:(1)分析介绍了课题的研究背景,对课题的研究意义进行说明。充分了解国内外的研究现状,最后提出系统的设计目标。(2)对系统的经济的可行性、技术的可行性和时间管理上的可行性进行分析。对相关的技术进行了说明。(3)对系统的需求分析进行介绍,其中包括系统的设计目标、功能构成,接下来对系统进行了概要设计。(4)对系统进行了详细的设计,主要是客户服务和库房管理模块的设计,包括类图的设计和顺序图的设计。详细设计之后对系统进行了实现和应用,包括系统的流程图的设计和主要界面的展示。目前,黑河药厂营销管理系统已经在药厂进行了使用运行,系统的使用得到药厂员工和领导的一致好评,系统使用效果好,界面简单,操作方便,功能齐全。在药厂的各个业务上都发挥了很好的作用,其它同类的企业可以借鉴。
[Abstract]:In today's enterprises, if they want to survive and develop, they must rely on profits. Then the development of enterprises needs to rely on modern technology to support. With the development of modern information technology, all kinds of information systems are applied more and more in enterprises. The marketing management system is the management system which the enterprise applies more now. The application of the marketing management system can make the enterprise play a full role in reducing inventory, promoting the sale, speeding up the production and so on, so as to improve the competition level of the enterprise. This project is designed for the production, inventory, sales and aftermarket of Heihe Pharmaceutical Factory. Heihe Pharmaceutical Factory is a pharmaceutical enterprise in Heihe City, Heilongjiang Province. Because the efficiency of the pharmaceutical factory is not very high, it is necessary to design a set of marketing management system suitable for the development of Heihe Pharmaceutical Factory. This system covers the work of Heihe Pharmaceutical Factory in all stages of operation. System development from the beginning of the investigation to the final implementation of the myself are involved. The marketing management system of Heihe Pharmaceutical Factory designed in this paper adopts the structure of B / S, which can be used in the wide area network. It is convenient to maintain and upgrade the system. It is a popular structure in the development of modern information system. Oracle database can deal with large amount of data, rich data types and mature Oracle database. The system adopts ASP.NET technology, which inherits the advantages of ASP. The technology is mature and advanced with .NET framework. The system is divided into six functional modules: system customer service, warehouse management, internal management, logistics management, leadership inquiry and salesman inquiry. This paper mainly designs two modules of customer service and warehouse management. The main contents of this paper are as follows: (1) the research background is introduced and the significance of the research is explained. Finally, the design goal of the system is put forward. (2) the feasibility of system economy, the feasibility of technology and the feasibility of time management are analyzed. The related technology is explained. (3) the requirement analysis of the system is introduced, including the design goal, function composition, and then the summary design of the system is given. (4) the detailed design of the system is carried out. Mainly customer service and warehouse management module design, including class diagram design and sequence diagram design. After the detailed design, the system is implemented and applied, including the design of the system flow chart and the display of the main interface. At present, the marketing management system of Heihe Pharmaceutical Factory has been used and run in the pharmaceutical factory. The use of the system has been unanimously praised by the staff and leaders of the pharmaceutical factory. The system has good effect, simple interface, convenient operation and complete functions. In the pharmaceutical business has played a good role, other similar enterprises can learn from.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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