中冶京诚市政业务竞争战略研究

发布时间：2018-08-02 18:42

【摘要】：中冶京诚工程技术有限公司(以下简称“中冶京诚”)其前身是中冶集团北京钢铁设计研究总院,2003年11月28日,在国家要求和有关政策支持下,由中冶集团公司的统一部署和领导,改制设立而成,具有产权清晰、资产优良、管理科学、允满朝气和富有竞争力等特点,是一家国际型现代化工程技术国有控股有限公司。2009年初,受国际金融危机严重冲击,中冶京诚公司的主要业务板块也受到很大的负面影响,中冶京诚勇于迎接挑战并将其转化为机遇,积极开展市政工程业务。本文依据企业战略管理课程以及相关知识理论,运用宏观环境分析、迈克尔.波特“五力模型”、SWOT矩阵分析等企业战略分析工具,对中冶京诚企业宏观环境现状、企业所处的内外部环境作出分析与进一步评价,并对企业外部存在的他机会和威胁以及内部所存在的优势和劣势分析识别,采用定性和定量相结合的方法,并辅之大量行业统计年鉴数据进行研究。在此基础上,归纳、确定“顶层设计发展战略”为中冶京诚总体战略方案,即：在对未来趋势前瞻性预判的基础上,进行系统化、体系化的战略规划,并把战略规划和利益分配挂钩,把战略与管理部门职能转变为挂钩,把战略与企业文化再造挂钩,实现企业转型升级、打造智慧企业。为实现市政工程业务的顶层设计,中冶京诚将顶层设计战略细化为：总体目标设计、产品打造管理、营销一体化管理、生产一体化管理、技术质量—体化管理等方面。成功的竞争战略需要通过切实的措施进行保障,在提出顶层设计竞争战略的基础上,中冶京诚通过优化组织结构、优化人力资源管理、完善薪酬体系、加强技术保障等方面对市政工程业务竞争战略进行保障。优化后的组织结构,设置了专门负责市政和公用设施业务的市政工程业务部；并通过加强企业员工特别是中高层领导的培训工作以优化人力资源管理,提高人力资源素质；同时以薪酬分配合理,并充分体现个人价值为原则不断完善薪酬体系；此外,中冶京诚还组建技术专家团队,不断学习,加强技术保障。
[Abstract]:China Metallurgical Jingcheng Engineering Technology Co., Ltd (hereinafter referred to as "China Metallurgical Jingcheng") was formerly known as Beijing Iron and Steel Design and Research Institute of China Metallurgical Group. On November 28, 2003, it was supported by national requirements and relevant policies. Set up by the unified arrangement and leadership of China Metallurgical Group, with clear property rights, excellent assets, scientific management, full of vitality and competitiveness, etc. Is an international state-owned holding company of modern engineering and technology. At the beginning of 2009, due to the severe impact of the international financial crisis, the main business sectors of China Metallurgical Jingcheng Company were also greatly adversely affected. China Metallurgical Beijing is brave to meet the challenge and turn it into an opportunity to actively carry out municipal engineering business. According to enterprise strategic management curriculum and related knowledge theory, this paper applies macro-environment analysis, Michael. Porter's "five Force Model" and other strategic analysis tools such as SWOT matrix analysis, make an analysis and further evaluation on the present situation of macroscopical environment and the internal and external environment of Jingcheng enterprise in China Metallurgical Co., Ltd. It also analyzes and identifies the external opportunities and threats as well as the internal strengths and weaknesses of the enterprise, adopts the method of combining qualitative and quantitative analysis, and studies a large number of industry statistical yearbook data. On this basis, we conclude that "top-level design and development strategy" is the overall strategic plan of Beijing Cheng of China Metallurgical Corporation, that is, on the basis of forward-looking prediction of future trends, we should carry out systematic and systematic strategic planning. It also links the strategic planning with the distribution of benefits, transforms the function of the strategy and the management department into the link, links the strategy with the enterprise culture reengineering, realizes the enterprise transformation and upgrade, and builds the intelligent enterprise. In order to realize the top-level design of municipal engineering business, the top-level design strategy is refined into: overall objective design, product creation management, integrated marketing management, integrated production management, technical quality-body management and so on. A successful competition strategy needs to be guaranteed by practical measures. On the basis of putting forward a top-level design competition strategy, Beijing Cheng of China Metallurgical Co. Ltd optimizes the organizational structure, optimizes human resources management, and consummates the compensation system. Strengthen the technical support and other aspects of municipal engineering business competition strategy to ensure. After the optimization of the organization structure, set up the municipal engineering business department, which is responsible for the municipal and utility business, and improve the human resource quality by strengthening the training work of the enterprise staff, especially the middle and senior leaders, in order to optimize the human resource management and improve the quality of the human resources. At the same time, pay distribution is reasonable, and the principle of personal value is to perfect the compensation system. In addition, Beijing Cheng of China Metallurgical Co., Ltd also set up a team of technical experts to study continuously and strengthen the technical guarantee.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.24

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