用户对微信公众号的使用动机与行为
发布时间：2018-08-07 10:09
【摘要】：微信公众平台是腾讯公司在微信上推出的重要功能模块,已成为当前重要的营销传播工具。从用户的角度出发,对微信公众号的使用动机与行为进行了阐述,并鉴于微信公众号的良好推送功能及广受用户订阅的大好势头,为能更好地发挥学报作为高校对外交流的窗口作用,提出建立学报微信公众号的建议。
[Abstract]:WeChat public platform is an important function module launched by Tencent on WeChat and has become an important marketing and communication tool. From the user's point of view, this paper expounds the motivation and behavior of the WeChat public number, and in view of the good push function of the WeChat public number and the good momentum of the user subscription, In order to give full play to the role of journal as a window for foreign exchange, the paper puts forward some suggestions on establishing the public number of journal WeChat.
【作者单位】： 武汉轻工大学学报编辑部;武汉大学新闻与传播学院;
【分类号】：G206
本文编号：2169698
[Abstract]:WeChat public platform is an important function module launched by Tencent on WeChat and has become an important marketing and communication tool. From the user's point of view, this paper expounds the motivation and behavior of the WeChat public number, and in view of the good push function of the WeChat public number and the good momentum of the user subscription, In order to give full play to the role of journal as a window for foreign exchange, the paper puts forward some suggestions on establishing the public number of journal WeChat.
【作者单位】： 武汉轻工大学学报编辑部;武汉大学新闻与传播学院;
【分类号】：G206
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1 崔光勇;微信平台上的企业营销策略研究[D];黑龙江大学;2015年
2 胡颖华;从微信公众号看纸媒与新媒体的融合[D];广西大学;2016年
，本文编号：2169698
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