我国城市马拉松赛事发展的态势与优化

发布时间：2018-08-14 13:43

【摘要】：通过文献资料、数据统计、专家访谈等研究方法对我国的马拉松热潮进行了探讨,描述了我国马拉松的基本态势,马拉松的举办数量和参与人员规模呈现双增长;马拉松的举办区域由东部沿海聚集逐渐向中西部地区拓展,而且表现出了中部集聚的特征。我国马拉松赛事热存在着赛事的定位、规划雷同,千赛一面,缺乏特色和差异性,赛事的运营管理水平不足,赛事收入来源财政依赖度较高、市场化不足,赛事的城市属性欠缺等问题。介于此提出了优化赛事定位,包括品牌定位、项目定位、营销定位等等内容;提升赛事的组织运营水平,提高主管部门的赛事外包主体选择和监管能力,建立完备的考评体系等;不断的提升赛事的城市识别度,要将赛事与城市的文化属性、资源特色等相融合,促进城市马拉松赛事名片的"实至名归"等优化路径。
[Abstract]:Through literature, data statistics, expert interviews and other research methods to explore the marathon boom in China, described the basic situation of the marathon in China, the number of marathons held and the size of participants showed a dual growth; The holding area of the marathon gradually expanded from the eastern coastal agglomeration to the central and western regions, and showed the characteristics of the central agglomeration. In our country, marathon race craze has the same position of race, same plan, one side of thousand race, lack of characteristic and difference, insufficient level of running and management of race, high degree of financial dependence of race revenue source, lack of marketization. Lack of urban attributes of the event and other issues. In order to optimize the competition positioning, including brand positioning, project positioning, marketing positioning, and so on, to improve the level of organization and operation of the event, improve the main body selection and supervision ability of the competent department of competition outsourcing, To establish a complete evaluation system, to continuously improve the city identification of the event, to integrate the cultural attributes of the event with the city, and to promote the "worthy of the name" of the city marathon.
【作者单位】：苏州大学体育学院;江苏警官学院警察体育教研部;
【基金】：基金项目:江苏高教优势学科建设工程(PAPD)(苏政办发[2011]137号)
【分类号】：G822.8

【相似文献】