新经济形态下实体书店的危机认知与转型思考
发布时间：2018-08-18 12:27
【摘要】：探研在"互联网+"背景下实体书店的生存危机及运营模式,通过"诚品模式"的解构、书业历史发展规律的认识,对新经济时代下的实体书店经营范式进行了梳理,预示在资本及技术的推动下实体书店必将由单纯书业营销商向文化产业聚合供应商转变。
[Abstract]:This paper probes into the existence crisis and operation mode of the physical bookstores under the background of "Internet", through the deconstruction of the "honest quality mode" and the understanding of the historical development law of the book industry, the management paradigm of the physical bookstores in the new economic era is combed out. It indicates that under the promotion of capital and technology, physical bookstores will be transformed from mere booksellers to converging suppliers in cultural industries.
【作者单位】： 湖北人民出版社有限公司;
【分类号】：G239.23-F
，
本文编号：2189468
[Abstract]:This paper probes into the existence crisis and operation mode of the physical bookstores under the background of "Internet", through the deconstruction of the "honest quality mode" and the understanding of the historical development law of the book industry, the management paradigm of the physical bookstores in the new economic era is combed out. It indicates that under the promotion of capital and technology, physical bookstores will be transformed from mere booksellers to converging suppliers in cultural industries.
【作者单位】： 湖北人民出版社有限公司;
【分类号】：G239.23-F
，
本文编号：2189468
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