大数据时代大众文化的主体性问题研究
发布时间：2018-09-01 12:10
【摘要】："商品性"是大众文化的根本属性,大众文化中的"生产者"和"受众"都受制于大众文化资本逻辑的支配,在"控制"与"反控制"的互动中形成了主体性问题的生成空间。大数据能够对大众文化的受众进行精准的定位,可以对目标受众的需求实现有效的控制,进而使得大众文化的生产和营销更为"精确化"。在这种"精确化"的背后,大数据对大众文化生产者的生产行为实现了更为有力的规制,同时也进一步压缩了大众文化受众的消费选择空间和意义生产空间。大众文化生产者和受众的主体性,在大数据时代日益陷入被消解的困境。
[Abstract]:"Commodity" is the basic attribute of popular culture. Both "producer" and "audience" in popular culture are controlled by the logic of popular cultural capital, which forms the space of subjectivity in the interaction between "control" and "anti-control". Big data can accurately position the audience of mass culture, control the needs of the target audience effectively, and make the production and marketing of mass culture more accurate. Behind this kind of "precision", big data has realized more powerful regulation on the production behavior of mass cultural producers, and has also further compressed the consumption choice space and meaningful production space of the mass cultural audience. The subjectivity of the producer and audience of mass culture is increasingly in the dilemma of being dispelled in big data's time.
【作者单位】： 中国传媒大学传播研究院;中共韶关市委党校;
【分类号】：G05
[Abstract]:"Commodity" is the basic attribute of popular culture. Both "producer" and "audience" in popular culture are controlled by the logic of popular cultural capital, which forms the space of subjectivity in the interaction between "control" and "anti-control". Big data can accurately position the audience of mass culture, control the needs of the target audience effectively, and make the production and marketing of mass culture more accurate. Behind this kind of "precision", big data has realized more powerful regulation on the production behavior of mass cultural producers, and has also further compressed the consumption choice space and meaningful production space of the mass cultural audience. The subjectivity of the producer and audience of mass culture is increasingly in the dilemma of being dispelled in big data's time.
【作者单位】： 中国传媒大学传播研究院;中共韶关市委党校;
【分类号】：G05
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